Native

Marketing Strategy Breakdown

Logo of
Native

Aluminum-Free & Paraben-Free Deodorant. Vegan & Cruelty Free. More than 15,000 5 Star Reviews. Free Shipping on US Orders $10+.

An overview of
Native
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Native

- Ecommerce marketing strategy

We'll explore here some marketing assets of Native , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Native could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 39.0% of their emails - the main ones they use are 🎉 🎁 ⌛ 👀 🧁 🥳.

We display here a overview of Native email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Welcome to Paradise!' and 'Summer vibes are here! Sale inside 🌞'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.nativecos.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Native

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Native

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1529.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Native

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

different - about - us? - Final - Introducing - Introducing

Emoji use in subject lines

39.0
% of subject lines have emojis

Most popular emojis

🎉 - 🎁 - ⌛ - 👀 - 🧁 - 🥳

🎉 - 🎁 - ⌛ - 👀 - 🧁 - 🥳

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Native

Featured Email Marketing Assets from

Native

Welcome to Paradise!

Welcome to Paradise!

Email from

Native

Summer vibes are here! Sale inside 🌞

Summer vibes are here! Sale inside 🌞

Email from

Native

[Sale Extended]: Get 20% OFF orders of $35+

[Sale Extended]: Get 20% OFF orders of $35+

Email from

Native

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Native

Featured Ads and Paid Media Assets from

Native

Native
Native

Introducing Plastic Free 2.0 Deodorant from Native! Our new easy-to-use design is preferred by over 90% of plastic free users and is recyclable + earth friendly. 🌍

Shop Native Plastic Free Deodorant

Shop Native Plastic Free Deodorant

Feed Ad from

Native

Native
Native

Introducing Plastic Free 2.0 Deodorant from Native! Our new easy-to-use design is preferred by over 90% of plastic free users and is recyclable + earth friendly. 🌍

Shop Native Plastic Free Deodorant

Shop Native Plastic Free Deodorant

Feed Ad from

Native

Native
Native

Introducing Plastic Free 2.0 Deodorant from Native! Our new easy-to-use design is preferred by over 90% of plastic free users and is recyclable + earth friendly. 🌍

Shop Native Plastic Free Deodorant

Shop Native Plastic Free Deodorant

Feed Ad from

Native

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nativecos.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Native
domain SEO authority.

It shows the power of
Native
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nativecos.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.nativecos.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.nativecos.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.nativecos.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

171831
One of the most important metrics for
Native
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14877
) and their Domain Rating.

Total Keywords

14877
Why does this matter for
Native
SEO strategy? 

This is the total number of keywords where 
Native
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4237
The total number of domain who have a link to  
Native
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

54684
What's a backlink? A link from another domain that redirect to  
Native
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

53052

Backlinks NoFollow

23625

Backlinks Redirect

1194

Backlinks Images

4144

Backlinks Frame

0

Backlinks Form

435

Need more assets?
Unlock all the assets on

Native

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

Deodorants

brands overview

Deodorants are formulated to eliminate armpit odor. They're typically alcohol-based. When applied, they turn your skin acidic, which makes it less attractive to bacteria. Deodorants also commonly contain perfume to mask odor. 

Deodorants
brands →

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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