Saint Jane Beauty

Marketing Strategy Breakdown

Logo of
Saint Jane Beauty
An overview of
Saint Jane Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Drip
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Saint Jane Beauty

- Ecommerce marketing strategy

There’s a lot to learn from Saint Jane Beauty ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Saint Jane Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Drip (a great ecommerce email marketing platform built to drive more ecommerce revenue, so its focus on ecommerce is a great plus!).

Fun fact - they're using emojis in 63.33% of their emails - the main ones they use are ✨ 🖤 ⭐ 💜 🥂 ☀️.

We display here a overview of Saint Jane Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Save The Date.... 5.31.22' and 'Take Our Dewy Skin Ritual With You ✈️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://saintjanebeauty.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Saint Jane Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Saint Jane Beauty

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4445.25
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Saint Jane Beauty

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Drip

Most common words

With - The - Serum - That - Have - Starts

Emoji use in subject lines

63.33
% of subject lines have emojis

Most popular emojis

✨ - 🖤 - ⭐ - 💜 - 🥂 - ☀️

✨ - 🖤 - ⭐ - 💜 - 🥂 - ☀️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Saint Jane Beauty

Featured Email Marketing Assets from

Saint Jane Beauty

Save The Date.... 5.31.22

Save The Date.... 5.31.22

Email from

Saint Jane Beauty

Take Our Dewy Skin Ritual With You ✈️

Take Our Dewy Skin Ritual With You ✈️

Email from

Saint Jane Beauty

Complete Your AM Routine with Our NEW SPF ☀️ Moisturizer + Primer in One!

Complete Your AM Routine with Our NEW SPF ☀️ Moisturizer + Primer in One!

Email from

Saint Jane Beauty

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Saint Jane Beauty

Featured Ads and Paid Media Assets from

Saint Jane Beauty

Saint Jane Beauty
Saint Jane Beauty

Feed Ad from

Saint Jane Beauty

Saint Jane Beauty
Saint Jane Beauty

Feed Ad from

Saint Jane Beauty

Saint Jane Beauty
Saint Jane Beauty

Feed Ad from

Saint Jane Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://saintjanebeauty.com/

Domain Rating

42
This is the overall metric that matters most, as it sets
Saint Jane Beauty
domain SEO authority.

It shows the power of
Saint Jane Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://saintjanebeauty.com/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://saintjanebeauty.com/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://saintjanebeauty.com/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://saintjanebeauty.com/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1304
One of the most important metrics for
Saint Jane Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
558
) and their Domain Rating.

Total Keywords

558
Why does this matter for
Saint Jane Beauty
SEO strategy? 

This is the total number of keywords where 
Saint Jane Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

770
The total number of domain who have a link to  
Saint Jane Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Saint Jane Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Saint Jane Beauty

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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Loox

Loox

Visual reviews for Shopify webstores.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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zipPay

zipPay

Buy now and pay later online and in-store system from Australia. Includes zipMoney.

payment

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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