Pat McGrath

Marketing Strategy Breakdown

Logo of
Pat McGrath
An overview of
Pat McGrath
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Pat McGrath

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Pat McGrath, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Pat McGrath team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

On Panoramata, we gather and analyze the entire Pat McGrath email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'It's almost in the bag.' and 'Only the Best For You'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.patmcgrath.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Pat McGrath

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
21.0
characters

What about

Pat McGrath

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2098.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pat McGrath

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

t - stop - thinking - about - It's - the

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pat McGrath

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Featured Email Marketing Assets from

Pat McGrath

It's almost in the bag.

It's almost in the bag.

Email from

Pat McGrath

Only the Best For You

Only the Best For You

Email from

Pat McGrath

Can't stop thinking about it?

Can't stop thinking about it?

Email from

Pat McGrath

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Featured Ads and Paid Media Examples from

Pat McGrath

Pat McGrath
Pat McGrath

Feed Ad from

Pat McGrath

Pat McGrath
Pat McGrath

Feed Ad from

Pat McGrath

Pat McGrath
Pat McGrath

Feed Ad from

Pat McGrath

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.patmcgrath.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Pat McGrath
domain SEO authority.

It shows the power of
Pat McGrath
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.patmcgrath.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.patmcgrath.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.patmcgrath.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.patmcgrath.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

113517
One of the most important metrics for
Pat McGrath
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24650
) and their Domain Rating.

Total Keywords

24650
Why does this matter for
Pat McGrath
SEO strategy? 

This is the total number of keywords where 
Pat McGrath
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4293
The total number of domain who have a link to  
Pat McGrath
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

38172
What's a backlink? A link from another domain that redirect to  
Pat McGrath
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

37440

Backlinks NoFollow

14542

Backlinks Redirect

519

Backlinks Images

3616

Backlinks Frame

0

Backlinks Form

210

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Monthly payment option for purchases.

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BlueCore

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analytics

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analytics

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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HiConversion

Testing that attempts to provide incremental revenue generation associated with testing, targeting, and personalization.

analytics

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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"Incredible benchmarks"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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