UOMA Beauty

Marketing Strategy Breakdown

Logo of
UOMA Beauty
An overview of
UOMA Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

UOMA Beauty

- Ecommerce marketing strategy

Here are some marketing takeaways for UOMA Beauty.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! UOMA Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are ❤️ ✨ ♀️ 🏃 ⚡ 🥳.

We display here a overview of UOMA Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Complexion 2.0 ✨ She's Back & She's Betta.' and '20% OFF DOUBLE TAKE CONTOUR STICK ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://uomabeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

UOMA Beauty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

UOMA Beauty

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5200.18
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

UOMA Beauty

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

UOMA - Beauty - Tribe - Meet - Introducing - Giveaway:

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

❤️ - ✨ - ♀️ - 🏃 - ⚡ - 🥳

❤️ - ✨ - ♀️ - 🏃 - ⚡ - 🥳

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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UOMA Beauty

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Featured Email Marketing Assets from

UOMA Beauty

Complexion 2.0 ✨ She's Back & She's Betta.

Complexion 2.0 ✨ She's Back & She's Betta.

Email from

UOMA Beauty

20% OFF DOUBLE TAKE CONTOUR STICK ✨

20% OFF DOUBLE TAKE CONTOUR STICK ✨

Email from

UOMA Beauty

OUR SPRING SALE IS HERE 💕

OUR SPRING SALE IS HERE 💕

Email from

UOMA Beauty

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Featured Ads and Paid Media Examples from

UOMA Beauty

UOMA Beauty
UOMA Beauty

Feed Ad from

UOMA Beauty

UOMA Beauty
UOMA Beauty

Feed Ad from

UOMA Beauty

UOMA Beauty
UOMA Beauty

Feed Ad from

UOMA Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://uomabeauty.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
UOMA Beauty
domain SEO authority.

It shows the power of
UOMA Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://uomabeauty.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://uomabeauty.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://uomabeauty.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://uomabeauty.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10528
One of the most important metrics for
UOMA Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4810
) and their Domain Rating.

Total Keywords

4810
Why does this matter for
UOMA Beauty
SEO strategy? 

This is the total number of keywords where 
UOMA Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1650
The total number of domain who have a link to  
UOMA Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7144
What's a backlink? A link from another domain that redirect to  
UOMA Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7104

Backlinks NoFollow

2658

Backlinks Redirect

40

Backlinks Images

650

Backlinks Frame

0

Backlinks Form

0

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The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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