Smashbox

Marketing Strategy Breakdown

Logo of
Smashbox
An overview of
Smashbox
Marketing Strategy data - their Email Marketing Strategy (some of their
Email aptitude
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Smashbox

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Smashbox.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Email aptitude .

Fun fact - they're using emojis in 93.42% of their emails - the main ones they use are ✨ ⏳ 🚨 👏 💸 📢.

On Panoramata, we gather and analyze the entire Smashbox email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Get It First: Go FUN Sized🏃💨' and '📢 JUST LAUNCHED: Halo Minis📢'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.smashbox.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Smashbox

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Smashbox

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1929.61
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Smashbox

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Email aptitude

Most common words

FREE - Full-size - Halo - Plumping - TODAY - Left

Emoji use in subject lines

93.42
% of subject lines have emojis

Most popular emojis

✨ - ⏳ - 🚨 - 👏 - 💸 - 📢

✨ - ⏳ - 🚨 - 👏 - 💸 - 📢

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Smashbox

with Panoramata

Featured Email Marketing Assets from

Smashbox

Get It First: Go FUN Sized🏃💨

Get It First: Go FUN Sized🏃💨

Email from

Smashbox

📢 JUST LAUNCHED: Halo Minis📢

📢 JUST LAUNCHED: Halo Minis📢

Email from

Smashbox

NOT A TYPO: Get 8 Free Gifts🎁

NOT A TYPO: Get 8 Free Gifts🎁

Email from

Smashbox

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Smashbox

Smashbox
Smashbox

Try Our Bestsellers! Get Free Shipping, Free Returns, and Free Samples on Every Order.

Vegan & Cruelty Free

Vegan & Cruelty Free

Feed Ad from

Smashbox

Smashbox
Smashbox

Try Our Bestsellers! Get Free Shipping, Free Returns, and Free Samples on Every Order.

Vegan & Cruelty Free

Vegan & Cruelty Free

Feed Ad from

Smashbox

Smashbox
Smashbox

Try Our Bestselling Cali Contour Palette – A Six-Shade Contour Kit with Highlighter, Bronzer and Blush. Great for Summer Travel!

Vegan & Cruelty Free

Vegan & Cruelty Free

Feed Ad from

Smashbox

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.smashbox.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Smashbox
domain SEO authority.

It shows the power of
Smashbox
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.smashbox.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.smashbox.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.smashbox.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.smashbox.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

97211
One of the most important metrics for
Smashbox
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
22511
) and their Domain Rating.

Total Keywords

22511
Why does this matter for
Smashbox
SEO strategy? 

This is the total number of keywords where 
Smashbox
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7073
The total number of domain who have a link to  
Smashbox
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1732
What's a backlink? A link from another domain that redirect to  
Smashbox
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1735

Backlinks NoFollow

180

Backlinks Redirect

0

Backlinks Images

81

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

Discover →More details →

Discover the best way to track brands (like

Smashbox

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Becker Chicaiza

Personal Care

More details →

Horace FR

Personal Care

More details →

Biossance

Personal Care

More details →

Surratt

Personal Care

More details →

Love Goodly

Personal Care

More details →

Dove

Personal Care

More details →

Related Insights

Why Hire a Marketing Agency for eCommerce Marketing?

If you are wondering as to why hire a marketing agency for eCommerce marketing, here’s the short answer: people’s productivity makes a difference to your “cash power”. It enables a confluence of the best minds working together towards a common goal. 

Marketing
Why Hire a Marketing Agency for eCommerce Marketing?

How to Spy Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages. 

Marketing
How to Spy Your Competitors' Landing Pages and Funnels

How frequently should you track competitors?

How many times did you find yourself behind a competitor move? It happens to everyone: it’s very hard to be effective at tracking your competitors. In this article, we'll guide you toward a solution that empowers you to outmaneuver the competition confidently and precisely.

Marketing
How frequently should you track competitors?

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.