Soar Running

Marketing Strategy Breakdown

Logo of
Soar Running

Engineered Running Wear. High performance running apparel that allows you to fulfil your athletic potential. From impossibly lightweight race kit, to ground-breaking all weather gear.

An overview of
Soar Running
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Soar Running

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Soar Running.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Soar Running team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Soar Running email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Shorts for PB's' and 'SOAR Sample Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://www.soarrunning.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Soar Running

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Soar Running

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4168.33
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Soar Running

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sure-footed - Race - 3.0 - Top - n' - FREE

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Soar Running

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Featured Email Marketing Assets from

Soar Running

Shorts for PB's

Shorts for PB's

Email from

Soar Running

SOAR Sample Sale

SOAR Sample Sale

Email from

Soar Running

The new Trail Race Vest

The new Trail Race Vest

Email from

Soar Running

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Featured Ads and Paid Media Examples from

Soar Running

Soar Running
Soar Running

Feed Ad from

Soar Running

Soar Running
Soar Running

Feed Ad from

Soar Running

Soar Running
Soar Running

Feed Ad from

Soar Running

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.soarrunning.com/

Domain Rating

31
This is the overall metric that matters most, as it sets
Soar Running
domain SEO authority.

It shows the power of
Soar Running
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.soarrunning.com/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://www.soarrunning.com/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://www.soarrunning.com/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://www.soarrunning.com/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3144
One of the most important metrics for
Soar Running
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1147
) and their Domain Rating.

Total Keywords

1147
Why does this matter for
Soar Running
SEO strategy? 

This is the total number of keywords where 
Soar Running
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

270
The total number of domain who have a link to  
Soar Running
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11
What's a backlink? A link from another domain that redirect to  
Soar Running
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17

Backlinks NoFollow

17

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

More details →
Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

More details →

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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