Stojo

Marketing Strategy Breakdown

Logo of
Stojo
An overview of
Stojo
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Stojo

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Stojo, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Stojo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 76.0% of their emails - the main ones they use are ☕ 🎄 🍁 🍪 ⚡ 🎁.

We display here a overview of Stojo email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'We're dropping something soon! Get the 411 📱' and 'Why is recycling so confusing?! 🤯'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://stojo.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Stojo

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Stojo

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3640.31
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Stojo

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

our - Fall - Faves - Giveaway - Heading - Cancer

Emoji use in subject lines

76.0
% of subject lines have emojis

Most popular emojis

☕ - 🎄 - 🍁 - 🍪 - ⚡ - 🎁

☕ - 🎄 - 🍁 - 🍪 - ⚡ - 🎁

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Stojo

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Featured Email Marketing Assets from

Stojo

We're dropping something soon! Get the 411 📱

We're dropping something soon! Get the 411 📱

Email from

Stojo

Why is recycling so confusing?! 🤯

Why is recycling so confusing?! 🤯

Email from

Stojo

Hurry! We have hue-ge news 🏃🏻‍♀️

Hurry! We have hue-ge news 🏃🏻‍♀️

Email from

Stojo

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Featured Ads and Paid Media Examples from

Stojo

Stojo
Stojo

We saved over 6,500,000 disposable cups from landfills last year. Who says we can't save even more this year? Join the cause. Stojo bottles are: ✅ collapsible and convenient ✅ available in multiple colors ✅ made from LFGB Certified silicone which is perfect for hot and cold liquids ✅ leak-proof ✅ BPA-free ✅ dishwasher safe

Let's Ditch Disposables

Let's Ditch Disposables

Feed Ad from

Stojo

Stojo
Stojo

"The Stojo Cups make your picnic easier ☀️ Enjoy the spring, sun & iced coffee ☕️ Favorite travel mugs for taking your hot or cold drinks on the road!"

Feed Ad from

Stojo

Stojo
Stojo

Start your favorite season with our iconic cups and bottles 💛​ For your daily coffee or tea to your on-the-go green juices! Order Your Favorite 🌿

Make Spring Easier with Stojo!

Make Spring Easier with Stojo!

Feed Ad from

Stojo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://stojo.co/

Domain Rating

58
This is the overall metric that matters most, as it sets
Stojo
domain SEO authority.

It shows the power of
Stojo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://stojo.co/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://stojo.co/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://stojo.co/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://stojo.co/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11393
One of the most important metrics for
Stojo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2722
) and their Domain Rating.

Total Keywords

2722
Why does this matter for
Stojo
SEO strategy? 

This is the total number of keywords where 
Stojo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1504
The total number of domain who have a link to  
Stojo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5770
What's a backlink? A link from another domain that redirect to  
Stojo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5737

Backlinks NoFollow

1826

Backlinks Redirect

23

Backlinks Images

934

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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"I'm saving a day a week"
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, all in one"
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"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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