Swoon

Marketing Strategy Breakdown

Logo of
Swoon
An overview of
Swoon
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Swoon

- Ecommerce marketing strategy

You can access here some of the data we collect on Swoon ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

We display here a overview of Swoon email marketing strategy - along with other brands from the Beverage industry.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.tasteswoon.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Swoon

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Swoon

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Swoon

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Swoon

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Featured Ads and Paid Media Examples from

Swoon

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Feed Ad from

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Swoon

Feed Ad from

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Swoon
Swoon

Feed Ad from

Swoon

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tasteswoon.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Swoon
domain SEO authority.

It shows the power of
Swoon
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tasteswoon.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.tasteswoon.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.tasteswoon.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.tasteswoon.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2133
One of the most important metrics for
Swoon
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
916
) and their Domain Rating.

Total Keywords

916
Why does this matter for
Swoon
SEO strategy? 

This is the total number of keywords where 
Swoon
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

629
The total number of domain who have a link to  
Swoon
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10222
What's a backlink? A link from another domain that redirect to  
Swoon
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10121

Backlinks NoFollow

1534

Backlinks Redirect

101

Backlinks Images

938

Backlinks Frame

0

Backlinks Form

0

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Adwords conversion tracking code.

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

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Recharge Payments

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Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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