Troop

Marketing Strategy Breakdown

Logo of
Troop
An overview of
Troop
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Troop

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Troop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Troop could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 45.0% of their emails - the main ones they use are 🌎 ⚾ 🌵 🎉 🍋 🎁.

We display here a overview of Troop email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Troop's commitment to a better planet for all 🌎' and 'Take Troop out to the ball game ⚾️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://drinktroop.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Troop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Troop

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

876.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Troop

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

kiss - LAST - CALL - to - Meet - your

Emoji use in subject lines

45.0
% of subject lines have emojis

Most popular emojis

🌎 - ⚾ - 🌵 - 🎉 - 🍋 - 🎁

🌎 - ⚾ - 🌵 - 🎉 - 🍋 - 🎁

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Troop

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Featured Email Marketing Assets from

Troop

Troop's commitment to a better planet for all 🌎

Troop's commitment to a better planet for all 🌎

Email from

Troop

Take Troop out to the ball game ⚾️

Take Troop out to the ball game ⚾️

Email from

Troop

You're not full of shit

You're not full of shit

Email from

Troop

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Featured Ads and Paid Media Examples from

Troop

Troop
Troop

Feed Ad from

Troop

Troop
Troop

Feed Ad from

Troop

Troop
Troop

Feed Ad from

Troop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinktroop.com/

Domain Rating

28
This is the overall metric that matters most, as it sets
Troop
domain SEO authority.

It shows the power of
Troop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinktroop.com/
, as their domain authority is
28
, their score can be considered under average.

Here, for
https://drinktroop.com/
, as their domain authority is
28
, their score can be considered average.

Here, for
https://drinktroop.com/
, as their domain authority is
28
, their score can be considered pretty good! 🙌

Here, for
https://drinktroop.com/
, as their domain authority is
28
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

210
One of the most important metrics for
Troop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
660
) and their Domain Rating.

Total Keywords

660
Why does this matter for
Troop
SEO strategy? 

This is the total number of keywords where 
Troop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

146
The total number of domain who have a link to  
Troop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

484
What's a backlink? A link from another domain that redirect to  
Troop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

476

Backlinks NoFollow

245

Backlinks Redirect

0

Backlinks Images

33

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Google Analytics

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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HulkApps

HulkApps

Shopify apps builder.

shop

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HulkApps Age Verification

HulkApps Age Verification

Professional age verification screen for Shopify.

shop

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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