Here are some marketing takeaways for Ugly Drinks.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Ugly Drinks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 75.71% of their emails - the main ones they use are 👅 👀 😳 🍉 😏 🥳.

We display here a overview of Ugly Drinks email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '🥳 our new ltd ed brings holiday cheer' and '🥳 our new ltd ed brings holiday cheer'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://uglydrinks.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.