maniko-nails

Marketing Strategy Breakdown

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maniko-nails

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An overview of
maniko-nails
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

maniko-nails

- Ecommerce marketing strategy

There’s a lot to learn from maniko-nails ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! maniko-nails could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 48.05% of their emails - the main ones they use are ❗ ❄️ 🍁 🛎️ 💅 🔥.

We display here a overview of maniko-nails email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'MANIKO x @unghiedellamadonna' and 'MANIKO x @unghiedellamadonna'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 20 on https://www.maniko-nails.co.uk/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

maniko-nails

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

maniko-nails

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1802.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

maniko-nails

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

4+4 - SALE - and - LAUNCH - Cyber - price

Emoji use in subject lines

48.05
% of subject lines have emojis

Most popular emojis

❗ - ❄️ - 🍁 - 🛎️ - 💅 - 🔥

❗ - ❄️ - 🍁 - 🛎️ - 💅 - 🔥

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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maniko-nails

Featured Email Marketing Assets from

maniko-nails

MANIKO x @unghiedellamadonna

MANIKO x @unghiedellamadonna

Email from

maniko-nails

MANIKO x @unghiedellamadonna

MANIKO x @unghiedellamadonna

Email from

maniko-nails

Get inspired 💅

Get inspired 💅

Email from

maniko-nails

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

maniko-nails

Featured Ads and Paid Media Assets from

maniko-nails

maniko-nails
maniko-nails

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Feed Ad from

maniko-nails

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maniko-nails

Take a closer look at our A Sip Of Summer design Nova! 🥰​​​​​​​​ Its color gradient from vibrant raspberry pink to pearl pink with minimalist silver finishing is as irresistible as a delicious cocktail at the poolside. 🏖​​​​​​​​ ​​​​​​​​ ☀ A Sip Of Summer designs launching June 10th ☀

Feed Ad from

maniko-nails

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Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.maniko-nails.co.uk/

Domain Rating

20
This is the overall metric that matters most, as it sets
maniko-nails
domain SEO authority.

It shows the power of
maniko-nails
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.maniko-nails.co.uk/
, as their domain authority is
20
, their score can be considered under average.

Here, for
https://www.maniko-nails.co.uk/
, as their domain authority is
20
, their score can be considered average.

Here, for
https://www.maniko-nails.co.uk/
, as their domain authority is
20
, their score can be considered pretty good! 🙌

Here, for
https://www.maniko-nails.co.uk/
, as their domain authority is
20
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1385
One of the most important metrics for
maniko-nails
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
352
) and their Domain Rating.

Total Keywords

352
Why does this matter for
maniko-nails
SEO strategy? 

This is the total number of keywords where 
maniko-nails
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

89
The total number of domain who have a link to  
maniko-nails
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1313
What's a backlink? A link from another domain that redirect to  
maniko-nails
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1313

Backlinks NoFollow

1250

Backlinks Redirect

0

Backlinks Images

1138

Backlinks Frame

0

Backlinks Form

0

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maniko-nails

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

Discover →More details →
HulkApps

HulkApps

Shopify apps builder.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →

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Related Industries

Nails

brands overview

Nail products are used to color the nails, protect them against damage, soften and condition cuticles, and supplement the nails. They include nail polish and enamels and nail polish and enamel removers.

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