Tatcha

Marketing Strategy Breakdown

Logo of
Tatcha
An overview of
Tatcha
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Tatcha

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Tatcha? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -0,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Tatcha improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.53% of their emails - the main ones they use are 💜 💝 🎁 ✨ 💟 🐅.

On Panoramata, we gather and analyze the entire Tatcha email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Last chance: mask + moisturizer duos' and 'Your ritual deserves a little treat'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.tatcha.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Tatcha

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Tatcha

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

523.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tatcha

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

for - you? - What - will - What - on

Emoji use in subject lines

19.53
% of subject lines have emojis

Most popular emojis

💜 - 💝 - 🎁 - ✨ - 💟 - 🐅

💜 - 💝 - 🎁 - ✨ - 💟 - 🐅

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tatcha

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Featured Email Marketing Assets from

Tatcha

Last chance: mask + moisturizer duos

Last chance: mask + moisturizer duos

Email from

Tatcha

Your ritual deserves a little treat

Your ritual deserves a little treat

Email from

Tatcha

Glowing lit-from-within skin

Glowing lit-from-within skin

Email from

Tatcha

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Featured Ads and Paid Media Examples from

Tatcha

Tatcha
Tatcha

Feed Ad from

Tatcha

Tatcha
Tatcha

Feed Ad from

Tatcha

Tatcha
Tatcha

Feed Ad from

Tatcha

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tatcha.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Tatcha
domain SEO authority.

It shows the power of
Tatcha
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tatcha.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.tatcha.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.tatcha.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.tatcha.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

107658
One of the most important metrics for
Tatcha
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
23563
) and their Domain Rating.

Total Keywords

23563
Why does this matter for
Tatcha
SEO strategy? 

This is the total number of keywords where 
Tatcha
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5065
The total number of domain who have a link to  
Tatcha
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

20
What's a backlink? A link from another domain that redirect to  
Tatcha
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

70

Backlinks NoFollow

0

Backlinks Redirect

1

Backlinks Images

13

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Braintree

Braintree

Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.

payment

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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mParticle

mParticle

Add new partners without code changes or waiting for app store approval.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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Signifyd

Signifyd

Fraud protection and chargeback prevention for eCommerce merchants.

payment

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Personal Care

brands overview

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brands →

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