Patrick Ta

Marketing Strategy Breakdown

Logo of
Patrick Ta
An overview of
Patrick Ta
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Patrick Ta

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Patrick Ta.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Patrick Ta team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 45.16% of their emails - the main ones they use are 🖤 💋 📱 👄 ⭐ 🌹.

We display here a overview of Patrick Ta email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'A new release worth blushing about...' and 'We've Been Nominated! ⭐'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://patrickta.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Patrick Ta

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Patrick Ta

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

454.18
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Patrick Ta

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Eye - Looks - Don - t - The - hear

Emoji use in subject lines

45.16
% of subject lines have emojis

Most popular emojis

🖤 - 💋 - 📱 - 👄 - ⭐ - 🌹

🖤 - 💋 - 📱 - 👄 - ⭐ - 🌹

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Patrick Ta

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Featured Email Marketing Assets from

Patrick Ta

A new release worth blushing about...

A new release worth blushing about...

Email from

Patrick Ta

We've Been Nominated! ⭐

We've Been Nominated! ⭐

Email from

Patrick Ta

All-Day Wear...For Real

All-Day Wear...For Real

Email from

Patrick Ta

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Featured Ads and Paid Media Examples from

Patrick Ta

Patrick Ta
Patrick Ta

Feed Ad from

Patrick Ta

Patrick Ta
Patrick Ta

Feed Ad from

Patrick Ta

Patrick Ta
Patrick Ta

Feed Ad from

Patrick Ta

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://patrickta.com/

Domain Rating

36
This is the overall metric that matters most, as it sets
Patrick Ta
domain SEO authority.

It shows the power of
Patrick Ta
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://patrickta.com/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://patrickta.com/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://patrickta.com/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://patrickta.com/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

24852
One of the most important metrics for
Patrick Ta
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4046
) and their Domain Rating.

Total Keywords

4046
Why does this matter for
Patrick Ta
SEO strategy? 

This is the total number of keywords where 
Patrick Ta
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

644
The total number of domain who have a link to  
Patrick Ta
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3319
What's a backlink? A link from another domain that redirect to  
Patrick Ta
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3161

Backlinks NoFollow

1829

Backlinks Redirect

158

Backlinks Images

903

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Affirm

Affirm

Monthly payment option for purchases.

payment

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Amazon Payments

Amazon Payments

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payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

Discover →More details →

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"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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