Suntegrity

Marketing Strategy Breakdown

Logo of
Suntegrity
An overview of
Suntegrity
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Suntegrity

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Suntegrity, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Suntegrity could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Suntegrity email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Free Gift with Purchase' and 'NEW PRODUCT ANNOUNCEMENT!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.suntegrityskincare.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Suntegrity

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Suntegrity

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1658.56
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Suntegrity

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

day - to - save - 50%+ - NEW - event

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Suntegrity

Featured Email Marketing Assets from

Suntegrity

Free Gift with Purchase

Free Gift with Purchase

Email from

Suntegrity

NEW PRODUCT ANNOUNCEMENT!

NEW PRODUCT ANNOUNCEMENT!

Email from

Suntegrity

LAST CALL - Annual Memorial Weekend Sale!

LAST CALL - Annual Memorial Weekend Sale!

Email from

Suntegrity

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Suntegrity

Featured Ads and Paid Media Assets from

Suntegrity

Suntegrity
Suntegrity

Feed Ad from

Suntegrity

Suntegrity
Suntegrity

Feed Ad from

Suntegrity

Suntegrity
Suntegrity

Feed Ad from

Suntegrity

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.suntegrityskincare.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Suntegrity
domain SEO authority.

It shows the power of
Suntegrity
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.suntegrityskincare.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.suntegrityskincare.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.suntegrityskincare.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.suntegrityskincare.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3145
One of the most important metrics for
Suntegrity
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1426
) and their Domain Rating.

Total Keywords

1426
Why does this matter for
Suntegrity
SEO strategy? 

This is the total number of keywords where 
Suntegrity
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

927
The total number of domain who have a link to  
Suntegrity
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5454
What's a backlink? A link from another domain that redirect to  
Suntegrity
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5444

Backlinks NoFollow

742

Backlinks Redirect

8

Backlinks Images

497

Backlinks Frame

0

Backlinks Form

2

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Suntegrity

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
BigCommerce

BigCommerce

Shopping cart functionality provides features such as multi-channel retailing, mobile commerce, SEO and upselling.

shop

Discover →More details →
Elfsight

Elfsight

Social website widget provider.

widgets

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

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