The Pill Club

Marketing Strategy Breakdown

Logo of
The Pill Club
An overview of
The Pill Club
Marketing Strategy data - their Email Marketing Strategy (some of their
Iterable
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

The Pill Club

- Ecommerce marketing strategy

We'll explore here some marketing assets of The Pill Club , especially regarding their ecommerce email marketing strategy.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .

Fun fact - they're using emojis in 37.5% of their emails - the main ones they use are 🎁 🚨 💫.

On Panoramata, we gather and analyze the entire The Pill Club email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Grab your December Care Package 🎁' and 'Birth Control from $0-$7/month? Yes please!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://thepillclub.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

The Pill Club

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

The Pill Club

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

135.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Pill Club

 gets a score of

-0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Iterable

Most common words

from - $0-$7/month? - Yes - please - It's - Reinvented

Emoji use in subject lines

37.5
% of subject lines have emojis

Most popular emojis

🎁 - 🚨 - 💫

🎁 - 🚨 - 💫

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Pill Club

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Featured Email Marketing Assets from

The Pill Club

Grab your December Care Package 🎁

Grab your December Care Package 🎁

Email from

The Pill Club

Birth Control from $0-$7/month? Yes please!

Birth Control from $0-$7/month? Yes please!

Email from

The Pill Club

💫 Welcome to Birth Control Reinvented!

💫 Welcome to Birth Control Reinvented!

Email from

The Pill Club

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Featured Ads and Paid Media Examples from

The Pill Club

The Pill Club
The Pill Club

Feed Ad from

The Pill Club

The Pill Club
The Pill Club

Feed Ad from

The Pill Club

The Pill Club
The Pill Club

Feed Ad from

The Pill Club

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thepillclub.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
The Pill Club
domain SEO authority.

It shows the power of
The Pill Club
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thepillclub.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://thepillclub.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://thepillclub.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://thepillclub.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2919
One of the most important metrics for
The Pill Club
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
88
) and their Domain Rating.

Total Keywords

88
Why does this matter for
The Pill Club
SEO strategy? 

This is the total number of keywords where 
The Pill Club
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

231
The total number of domain who have a link to  
The Pill Club
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
The Pill Club
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

7

Backlinks Frame

0

Backlinks Form

0

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, all in one"
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awesome ideas
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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