Allbirds (US)

Marketing Strategy Breakdown

Logo of
Allbirds (US)
An overview of
Allbirds (US)
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Allbirds (US)

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Allbirds (US).

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Allbirds (US) could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 0.69% of their emails - the main ones they use are ☁️ 🐑.

On Panoramata, we gather and analyze the entire Allbirds (US) email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hike. Hit The Trails. Get Outside.' and 'Long Weekend Short Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.allbirds.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Allbirds (US)

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

Allbirds (US)

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1448.76
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Allbirds (US)

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

Our - Very - First - Cyber - It - The

Emoji use in subject lines

0.69
% of subject lines have emojis

Most popular emojis

☁️ - 🐑

☁️ - 🐑

What does it say about their email marketing strategy - especially on their subject lines? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Allbirds (US)

Featured Email Marketing Assets from

Allbirds (US)

Hike. Hit The Trails. Get Outside.

Hike. Hit The Trails. Get Outside.

Email from

Allbirds (US)

Long Weekend Short Sale

Long Weekend Short Sale

Email from

Allbirds (US)

Two New Flip-Flop Colors Just Landed

Two New Flip-Flop Colors Just Landed

Email from

Allbirds (US)

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Allbirds (US)

Featured Ads and Paid Media Assets from

Allbirds (US)

Allbirds (US)
Allbirds (US)

We've got comfy machine-washable, back-to-school styles for every student big to small.

Back-To-School Styles

Back-To-School Styles

Feed Ad from

Allbirds (US)

Allbirds (US)
Allbirds (US)

Back to school? We can't pack lunches but we've got comfy shoes that are machine washable.

Back-To-School Styles

Back-To-School Styles

Feed Ad from

Allbirds (US)

Allbirds (US)
Allbirds (US)

Back to school? We can't pack lunches but we've got comfy shoes that are machine washable.

Back-To-School Styles

Back-To-School Styles

Feed Ad from

Allbirds (US)

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.allbirds.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Allbirds (US)
domain SEO authority.

It shows the power of
Allbirds (US)
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

375412
One of the most important metrics for
Allbirds (US)
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
162757
) and their Domain Rating.

Total Keywords

162757
Why does this matter for
Allbirds (US)
SEO strategy? 

This is the total number of keywords where 
Allbirds (US)
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

10618
The total number of domain who have a link to  
Allbirds (US)
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1492
What's a backlink? A link from another domain that redirect to  
Allbirds (US)
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1423

Backlinks NoFollow

184

Backlinks Redirect

0

Backlinks Images

156

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Allbirds (US)

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

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Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Iterable

Iterable

A unified platform to send lifecycle, blast marketing, and transactional emails with real-time analytics, user segmentation, A/B testing and more.

analytics

Discover →More details →
RudderStack

RudderStack

Customer data pipeline system.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Yottaa

Yottaa

Online user experience optimization service.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

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brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

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