Allbirds (US)

Marketing Strategy Breakdown

Logo of
Allbirds (US)
An overview of
Allbirds (US)
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Allbirds (US)

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Allbirds (US).

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Allbirds (US) could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 0.69% of their emails - the main ones they use are ☁️ 🐑.

On Panoramata, we gather and analyze the entire Allbirds (US) email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Hike. Hit The Trails. Get Outside.' and 'Long Weekend Short Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.allbirds.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Allbirds (US)

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Allbirds (US)

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1448.76
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Allbirds (US)

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

Our - Very - First - Cyber - It - The

Emoji use in subject lines

0.69
% of subject lines have emojis

Most popular emojis

☁️ - 🐑

☁️ - 🐑

What does it say about their email marketing strategy - especially on their subject lines? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Allbirds (US)

with Panoramata

Featured Email Marketing Assets from

Allbirds (US)

Hike. Hit The Trails. Get Outside.

Hike. Hit The Trails. Get Outside.

Email from

Allbirds (US)

Long Weekend Short Sale

Long Weekend Short Sale

Email from

Allbirds (US)

Two New Flip-Flop Colors Just Landed

Two New Flip-Flop Colors Just Landed

Email from

Allbirds (US)

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Allbirds (US)

Allbirds (US)
Allbirds (US)

We've got comfy machine-washable, back-to-school styles for every student big to small.

Back-To-School Styles

Back-To-School Styles

Feed Ad from

Allbirds (US)

Allbirds (US)
Allbirds (US)

Back to school? We can't pack lunches but we've got comfy shoes that are machine washable.

Back-To-School Styles

Back-To-School Styles

Feed Ad from

Allbirds (US)

Allbirds (US)
Allbirds (US)

Back to school? We can't pack lunches but we've got comfy shoes that are machine washable.

Back-To-School Styles

Back-To-School Styles

Feed Ad from

Allbirds (US)

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.allbirds.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
Allbirds (US)
domain SEO authority.

It shows the power of
Allbirds (US)
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.allbirds.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

375412
One of the most important metrics for
Allbirds (US)
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
162757
) and their Domain Rating.

Total Keywords

162757
Why does this matter for
Allbirds (US)
SEO strategy? 

This is the total number of keywords where 
Allbirds (US)
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

10618
The total number of domain who have a link to  
Allbirds (US)
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1492
What's a backlink? A link from another domain that redirect to  
Allbirds (US)
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1423

Backlinks NoFollow

184

Backlinks Redirect

0

Backlinks Images

156

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Iterable

Iterable

A unified platform to send lifecycle, blast marketing, and transactional emails with real-time analytics, user segmentation, A/B testing and more.

analytics

Discover →More details →
RudderStack

RudderStack

Customer data pipeline system.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Yottaa

Yottaa

Online user experience optimization service.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

Discover the best way to track brands (like

Allbirds (US)

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Lane Eight

Fashion

More details →

La Redoute

Home

More details →

Betsey Johnson

Fashion

More details →

Baabuk

Fashion

More details →

Poketo

Lifestyle

More details →

Smartbox France

Accessories

More details →

Related Insights

Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]

The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.

Marketing
Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]

Why DTC Brands Fail? 

We’ve seen it all - but we wanted in this article to lay down a few reasons we often notice. If you are wondering why DTC brands fail, there are often solid reasons for it. 

Marketing
Why DTC Brands Fail? 

What Can You Track and Learn From Competitors?

Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.

Marketing
What Can You Track and Learn From Competitors?

How to Benchmark an eCommerce Store

On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.

Marketing
How to Benchmark an eCommerce Store

How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

Marketing
How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Tracksmith Marketing Strategy - Their best emails, ads and marketing strategy

Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!

Marketing
Tracksmith Marketing Strategy - Their best emails, ads and marketing strategy

Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Accessories

brands overview

Accessories
brands →

Ready to dive in?
Get started today.