Three Ships

Marketing Strategy Breakdown

Logo of
Three Ships
An overview of
Three Ships
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Three Ships

- Ecommerce marketing strategy

Here are some marketing takeaways for Three Ships.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Three Ships team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 43.85% of their emails - the main ones they use are 🎉 ✨ 👉 👀 ☁️ 🎊.

We display here a overview of Three Ships email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '☀️ 25% off our collection' and 'SALE ENDS IN 5 HOURS'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.threeshipsbeauty.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Three Ships

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Three Ships

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1377.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Three Ships

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

More - Happy - Holidays - pasquale - Accepted - Travel

Emoji use in subject lines

43.85
% of subject lines have emojis

Most popular emojis

🎉 - ✨ - 👉 - 👀 - ☁️ - 🎊

🎉 - ✨ - 👉 - 👀 - ☁️ - 🎊

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Three Ships

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Featured Email Marketing Assets from

Three Ships

☀️ 25% off our collection

☀️ 25% off our collection

Email from

Three Ships

SALE ENDS IN 5 HOURS

SALE ENDS IN 5 HOURS

Email from

Three Ships

New partnership!

New partnership!

Email from

Three Ships

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We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Three Ships

Three Ships
Three Ships

If you've ever suffered from acne or pimples, someone, somewhere, has probably mentioned salicylic acid to you before. And it works, too. Which is why aspen bark extract is championed in this cleanser – a natural source of salicylic acid in bountiful amounts.

Try a 100% Plant-Derived Cleanser & Experience The Difference

Try a 100% Plant-Derived Cleanser & Experience The Difference

Feed Ad from

Three Ships

Three Ships
Three Ships

Dream night cream intensely hydrates skin and evens out skin tone, leaving your skin feeling softer and smoother overnight.

Super Gentle Bio Retinol + Shorea Butter Night Cream 🌝

Super Gentle Bio Retinol + Shorea Butter Night Cream 🌝

Feed Ad from

Three Ships

Three Ships
Three Ships

Dew Drops was voted the Best Serum for Dry Skin by SELF Magazine! This serum champions tremella mushrooms – a natural source of hyaluronic acid that replenishes moisture deep in the skin.

100% Natural Hyaluronic Acid + Vitamin C

100% Natural Hyaluronic Acid + Vitamin C

Feed Ad from

Three Ships

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.threeshipsbeauty.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Three Ships
domain SEO authority.

It shows the power of
Three Ships
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.threeshipsbeauty.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.threeshipsbeauty.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.threeshipsbeauty.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.threeshipsbeauty.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2289
One of the most important metrics for
Three Ships
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2955
) and their Domain Rating.

Total Keywords

2955
Why does this matter for
Three Ships
SEO strategy? 

This is the total number of keywords where 
Three Ships
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

873
The total number of domain who have a link to  
Three Ships
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7565
What's a backlink? A link from another domain that redirect to  
Three Ships
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7540

Backlinks NoFollow

2099

Backlinks Redirect

13

Backlinks Images

2799

Backlinks Frame

0

Backlinks Form

12

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Softwares and Marketing eCommerce Stack

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Loyalty, Ratings and Reviews for ecommerce websites.

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analytics

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Shopify

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shop

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Shopify Custom Theme

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shop

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Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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