Ule - EN

Marketing Strategy Breakdown

Logo of
Ule - EN
An overview of
Ule - EN
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Ule - EN

- Ecommerce marketing strategy

You can access here some of the data we collect on Ule - EN ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 14 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of Ule - EN email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, one of them was 'Welcome To Ulé'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 18 on https://www.ulebeauty.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Ule - EN

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
14.0
characters

What about

Ule - EN

then?

With their average of

14

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

536.14
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ule - EN

 gets a score of

-4.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Ulé - To - Welcome

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Ule - EN

Featured Email Marketing Assets from

Ule - EN

Welcome To Ulé

Welcome To Ulé

Email from

Ule - EN

Email from

Ule - EN

Email from

Ule - EN

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Ule - EN

Featured Ads and Paid Media Assets from

Ule - EN

Ule - EN
Ule - EN

Feed Ad from

Ule - EN

Ule - EN
Ule - EN

Feed Ad from

Ule - EN

Ule - EN
Ule - EN

Feed Ad from

Ule - EN

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ulebeauty.com/

Domain Rating

18
This is the overall metric that matters most, as it sets
Ule - EN
domain SEO authority.

It shows the power of
Ule - EN
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ulebeauty.com/
, as their domain authority is
18
, their score can be considered under average.

Here, for
https://www.ulebeauty.com/
, as their domain authority is
18
, their score can be considered average.

Here, for
https://www.ulebeauty.com/
, as their domain authority is
18
, their score can be considered pretty good! 🙌

Here, for
https://www.ulebeauty.com/
, as their domain authority is
18
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

131
One of the most important metrics for
Ule - EN
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
32
) and their Domain Rating.

Total Keywords

32
Why does this matter for
Ule - EN
SEO strategy? 

This is the total number of keywords where 
Ule - EN
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

115
The total number of domain who have a link to  
Ule - EN
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1886
What's a backlink? A link from another domain that redirect to  
Ule - EN
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1886

Backlinks NoFollow

262

Backlinks Redirect

0

Backlinks Images

9

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Ule - EN

Softwares and Marketing eCommerce Stack

Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Vercel

Vercel

Serverless hosting platform. Previously known as ZEIT.

hosting

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Weave

Personal Care

More details →

Dermstore

Personal Care

More details →

Vyrao

Personal Care

More details →

SUNDAY II SUNDAY

Personal Care

More details →

StriVectin

Personal Care

More details →

La Crème Libre

Personal Care

More details →

Related Insights

The most active brands during Black Friday

No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.

Marketing
The most active brands during Black Friday

Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

Marketing
Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

What Can You Track and Learn From Competitors?

Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.

Marketing
What Can You Track and Learn From Competitors?

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.