The INKEY List

Marketing Strategy Breakdown

Logo of
The INKEY List
An overview of
The INKEY List
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

The INKEY List

- Ecommerce marketing strategy

There’s a lot to learn from The INKEY List ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! The INKEY List could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 92.59% of their emails - the main ones they use are 🌟 👉 🚚 💦 💥 ✨.

On Panoramata, we gather and analyze the entire The INKEY List email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Banish your blackheads with this simple routine 🙅‍♀️👉' and '🚚 FREE shipping on ALL orders! 🚚'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.theinkeylist.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

The INKEY List

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

The INKEY List

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2318.73
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The INKEY List

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Acid - Serum - Get - your - Claim - MISS

Emoji use in subject lines

92.59
% of subject lines have emojis

Most popular emojis

🌟 - 👉 - 🚚 - 💦 - 💥 - ✨

🌟 - 👉 - 🚚 - 💦 - 💥 - ✨

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The INKEY List

Featured Email Marketing Assets from

The INKEY List

Banish your blackheads with this simple routine 🙅‍♀️👉

Banish your blackheads with this simple routine 🙅‍♀️👉

Email from

The INKEY List

🚚 FREE shipping on ALL orders! 🚚

🚚 FREE shipping on ALL orders! 🚚

Email from

The INKEY List

Get your FREE limited edition washbag! 🎁

Get your FREE limited edition washbag! 🎁

Email from

The INKEY List

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

The INKEY List

Featured Ads and Paid Media Assets from

The INKEY List

The INKEY List
The INKEY List

A 2% Hyaluronic Acid doesn't get much better than this 😌 Our's is lightweight, non-sticky and hydrating, and at only $11.49 why pay more? 🤪

Only $11.49, Why pay more?

Only $11.49, Why pay more?

Feed Ad from

The INKEY List

The INKEY List
The INKEY List

A 2% Hyaluronic Acid doesn't get much better than this 😌 Our's is lightweight, non-sticky and hydrating, and at only $8.99 why pay more? 🤪

Only $8.99, Why pay more?

Only $8.99, Why pay more?

Feed Ad from

The INKEY List

The INKEY List
The INKEY List

A 2% Hyaluronic Acid doesn't get much better than this 😌 Our's is lightweight, non-sticky and hydrating, and at only $8.99 why pay more? 🤪

Only $8.99, Why pay more?

Only $8.99, Why pay more?

Feed Ad from

The INKEY List

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.theinkeylist.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
The INKEY List
domain SEO authority.

It shows the power of
The INKEY List
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.theinkeylist.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.theinkeylist.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.theinkeylist.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.theinkeylist.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

140550
One of the most important metrics for
The INKEY List
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
42733
) and their Domain Rating.

Total Keywords

42733
Why does this matter for
The INKEY List
SEO strategy? 

This is the total number of keywords where 
The INKEY List
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1346
The total number of domain who have a link to  
The INKEY List
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
The INKEY List
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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The INKEY List

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Customer Fields

Customer Fields

Shopify chat widget.

widgets

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Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Teads

Teads

Video advertising serving technology.

ads

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →

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Related Industries

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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