Interested to gather some elements regarding Fable & Mane ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Fable & Mane improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 44816% of their emails - the main ones they use are ❤️ 🐯 💜.
On Panoramata, we gather and analyze the entire Fable & Mane email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Double Reward Points on All Purchases!' and 'FREE Neem Comb with your HoliRoots Hair Oil!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://fableandmane.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject length
What about
Fable & Mane
then?
With their average of
37
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Fable & Mane
gets a score of
-1.8
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Say - hello - to - our - Back - Duo
Emoji use in subject lines
Most popular emojis
❤️ - 🐯 - 💜
❤️ - 🐯 - 💜
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Double Reward Points on All Purchases!
Email from
Fable & Mane
FREE Neem Comb with your HoliRoots Hair Oil!
Email from
Fable & Mane
Save on your mane faves!
Email from
Fable & Mane
Feed Ad from
Fable & Mane
Feed Ad from
Fable & Mane
Feed Ad from
Fable & Mane
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Content marketing is the complete process of turning information into your fuel for marketing. Leading with stories, information, inspiration, tutorials, and “How Tos”. It’s a way for businesses to build familiarity, trust, and turn casual “readers or those who consume content” into lifelong customers.
In the highly competitive e-commerce industry, staying informed about your rivals is essential to ensuring the growth and success of your brand. Luckily, it’s possible with Panoramata, a benchmark platform that provides easy and quick access to emails and advertising information for thousands of brands in various industries in one place.
You can find inspiration anywhere if you know where to look, but when you’re an email marketer, you might not have the time to scour the internet for things to inform your next campaign. That’s why we’ve created this handy list of email marketing inspiration resources for ecommerce brands.
