Sulwhasoo

Marketing Strategy Breakdown

Logo of
Sulwhasoo
An overview of
Sulwhasoo
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Sulwhasoo

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Sulwhasoo ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Sulwhasoo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 25.69% of their emails - the main ones they use are ✨ 📢 ⏳ ⌛ ⏰ 🐯.

On Panoramata, we gather and analyze the entire Sulwhasoo email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Fun in the Sun Requires Protection 😎' and 'Time's Running Out!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://us.sulwhasoo.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Sulwhasoo

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Sulwhasoo

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

503.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sulwhasoo

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

purchase - A - 6-piece - gift - Time - a

Emoji use in subject lines

25.69
% of subject lines have emojis

Most popular emojis

✨ - 📢 - ⏳ - ⌛ - ⏰ - 🐯

✨ - 📢 - ⏳ - ⌛ - ⏰ - 🐯

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sulwhasoo

Featured Email Marketing Assets from

Sulwhasoo

Fun in the Sun Requires Protection 😎

Fun in the Sun Requires Protection 😎

Email from

Sulwhasoo

Time's Running Out!

Time's Running Out!

Email from

Sulwhasoo

Back in Stock! 🎉

Back in Stock! 🎉

Email from

Sulwhasoo

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Sulwhasoo

Featured Ads and Paid Media Assets from

Sulwhasoo

Sulwhasoo
Sulwhasoo

Feed Ad from

Sulwhasoo

Sulwhasoo
Sulwhasoo

Feed Ad from

Sulwhasoo

Sulwhasoo
Sulwhasoo

Feed Ad from

Sulwhasoo

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.sulwhasoo.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Sulwhasoo
domain SEO authority.

It shows the power of
Sulwhasoo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.sulwhasoo.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://us.sulwhasoo.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://us.sulwhasoo.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://us.sulwhasoo.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21742
One of the most important metrics for
Sulwhasoo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3552
) and their Domain Rating.

Total Keywords

3552
Why does this matter for
Sulwhasoo
SEO strategy? 

This is the total number of keywords where 
Sulwhasoo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

869
The total number of domain who have a link to  
Sulwhasoo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13200
What's a backlink? A link from another domain that redirect to  
Sulwhasoo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11043

Backlinks NoFollow

7398

Backlinks Redirect

49

Backlinks Images

5459

Backlinks Frame

0

Backlinks Form

2107

Need more assets?
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Sulwhasoo

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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