HoneyPot

Marketing Strategy Breakdown

Logo of
HoneyPot
An overview of
HoneyPot
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

HoneyPot

- Ecommerce marketing strategy

You can access here some of the data we collect on HoneyPot ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! HoneyPot could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 42.86% of their emails - the main ones they use are ⚡ 🌟 🧼.

We display here a overview of HoneyPot email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'mhmm that's right...period accessories are a thing' and 'Last chance to get 20% off!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://thehoneypot.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

HoneyPot

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

HoneyPot

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

855.86
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

HoneyPot

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

GET - 1 - FREE - (yes - mhmm - wash

Emoji use in subject lines

42.86
% of subject lines have emojis

Most popular emojis

⚡ - 🌟 - 🧼

⚡ - 🌟 - 🧼

Yes, these emojis are pretty. But what are their usage telling us? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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HoneyPot

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Featured Email Marketing Assets from

HoneyPot

mhmm that's right...period accessories are a thing

mhmm that's right...period accessories are a thing

Email from

HoneyPot

Last chance to get 20% off!

Last chance to get 20% off!

Email from

HoneyPot

giving back 🌟 it's what we do

giving back 🌟 it's what we do

Email from

HoneyPot

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Featured Ads and Paid Media Examples from

HoneyPot

HoneyPot
HoneyPot

Feed Ad from

HoneyPot

HoneyPot
HoneyPot

Feed Ad from

HoneyPot

HoneyPot
HoneyPot

Feed Ad from

HoneyPot

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thehoneypot.co/

Domain Rating

68
This is the overall metric that matters most, as it sets
HoneyPot
domain SEO authority.

It shows the power of
HoneyPot
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thehoneypot.co/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://thehoneypot.co/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://thehoneypot.co/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://thehoneypot.co/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

101832
One of the most important metrics for
HoneyPot
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
21529
) and their Domain Rating.

Total Keywords

21529
Why does this matter for
HoneyPot
SEO strategy? 

This is the total number of keywords where 
HoneyPot
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2532
The total number of domain who have a link to  
HoneyPot
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11525
What's a backlink? A link from another domain that redirect to  
HoneyPot
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11439

Backlinks NoFollow

3355

Backlinks Redirect

65

Backlinks Images

607

Backlinks Frame

0

Backlinks Form

19

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Chatra

Chatra

Live chat software for websites.

widgets

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CM Commerce for Shopify

CM Commerce for Shopify

Marketing automation platform for Shopify. Previously receiptful and previously Conversio.

shop

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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find the perfect example
"
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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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