Atoms

Marketing Strategy Breakdown

Logo of
Atoms

Atoms are the most comfortable shoes for everyday wear. Elastic laces, copper lining, breathable materials, simple design makes them ideal everyday shoes.

An overview of
Atoms
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Atoms

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Atoms, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Atoms improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.75% of their emails - the main ones they use are 🌷.

We display here a overview of Atoms email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'All atwitter over Atoms' and 'The perfect sneaker for...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 69 on https://www.atoms.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Atoms

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Atoms

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1177.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Atoms

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Olive - Green - and - Blue - Going - believing

Emoji use in subject lines

1.75
% of subject lines have emojis

Most popular emojis

🌷

🌷

Yes, these emojis are pretty. But what are their usage telling us? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Atoms

Featured Email Marketing Assets from

Atoms

All atwitter over Atoms

All atwitter over Atoms

Email from

Atoms

The perfect sneaker for...

The perfect sneaker for...

Email from

Atoms

Your VIP pass to our next launch

Your VIP pass to our next launch

Email from

Atoms

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Atoms

Featured Ads and Paid Media Assets from

Atoms

Atoms
Atoms

Feed Ad from

Atoms

Atoms
Atoms

Feed Ad from

Atoms

Atoms
Atoms

Feed Ad from

Atoms

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.atoms.com/

Domain Rating

69
This is the overall metric that matters most, as it sets
Atoms
domain SEO authority.

It shows the power of
Atoms
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.atoms.com/
, as their domain authority is
69
, their score can be considered under average.

Here, for
https://www.atoms.com/
, as their domain authority is
69
, their score can be considered average.

Here, for
https://www.atoms.com/
, as their domain authority is
69
, their score can be considered pretty good! 🙌

Here, for
https://www.atoms.com/
, as their domain authority is
69
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

76
One of the most important metrics for
Atoms
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
216
) and their Domain Rating.

Total Keywords

216
Why does this matter for
Atoms
SEO strategy? 

This is the total number of keywords where 
Atoms
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1045
The total number of domain who have a link to  
Atoms
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Atoms
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Atoms

Softwares and Marketing eCommerce Stack

Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

Discover →More details →

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Get started today.

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Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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