Bellway

Marketing Strategy Breakdown

Logo of
Bellway
An overview of
Bellway
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Bellway

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Bellway? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Bellway could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 43.02% of their emails - the main ones they use are 🎁 🍍 🍋 💸 🚨 🍓.

On Panoramata, we gather and analyze the entire Bellway email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'LAST CHANCE to get 25% OFF!' and 'Did someone say EXTENDED SALE?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 24 on https://getbellway.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Bellway

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Bellway

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1075.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bellway

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

ICYMI: - ICYMI: - Stick - The - Opportunity - it

Emoji use in subject lines

43.02
% of subject lines have emojis

Most popular emojis

🎁 - 🍍 - 🍋 - 💸 - 🚨 - 🍓

🎁 - 🍍 - 🍋 - 💸 - 🚨 - 🍓

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAlso, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bellway

Featured Email Marketing Assets from

Bellway

LAST CHANCE to get 25% OFF!

LAST CHANCE to get 25% OFF!

Email from

Bellway

Did someone say EXTENDED SALE?

Did someone say EXTENDED SALE?

Email from

Bellway

🚨 ATTN 🚨 You've Got One (Last) Chance To Save 25%

🚨 ATTN 🚨 You've Got One (Last) Chance To Save 25%

Email from

Bellway

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Bellway

Featured Ads and Paid Media Assets from

Bellway

Bellway
Bellway

Feed Ad from

Bellway

Bellway
Bellway

Feed Ad from

Bellway

Bellway
Bellway

Feed Ad from

Bellway

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://getbellway.com/

Domain Rating

24
This is the overall metric that matters most, as it sets
Bellway
domain SEO authority.

It shows the power of
Bellway
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://getbellway.com/
, as their domain authority is
24
, their score can be considered under average.

Here, for
https://getbellway.com/
, as their domain authority is
24
, their score can be considered average.

Here, for
https://getbellway.com/
, as their domain authority is
24
, their score can be considered pretty good! 🙌

Here, for
https://getbellway.com/
, as their domain authority is
24
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3451
One of the most important metrics for
Bellway
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2729
) and their Domain Rating.

Total Keywords

2729
Why does this matter for
Bellway
SEO strategy? 

This is the total number of keywords where 
Bellway
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

317
The total number of domain who have a link to  
Bellway
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Bellway
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Bellway

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Active Campaign

Active Campaign

Marketing automation, email marketing and behavioral analysis.

analytics

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Taboola

Taboola

Personalized recommendations technology.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twilio

Twilio

Twilio lets you use standard web languages to build voice, VoIP and SMS applications via a web API.

widgets

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

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brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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