Recoop
Marketing Strategy Breakdown

Logo of
Recoop
An overview of
Recoop
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Health & Wellness
ecommerce industry.

Recoop
Ecommerce Marketing Strategy

Here are some marketing takeaways for Recoop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Recoop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 51.72% of their emails - the main ones they use are ⚡ 👉 🌟 🔔 💥 ☕.

We display here a overview of Recoop email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Wind-Down Time 🌙' and 'NEW Formula Alert'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://getrecoop.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Recoop
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
21.0
characters

What about

Recoop

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2466.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Recoop

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

sandman - away? - Crashing - from - Revolutionary - about

Emoji use in subject lines

51.72
% of subject lines have emojis

Most popular emojis

⚡ - 👉 - 🌟 - 🔔 - 💥 - ☕

⚡ - 👉 - 🌟 - 🔔 - 💥 - ☕

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Recoop

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Featured Email Marketing Assets from

Recoop

Wind-Down Time 🌙

Wind-Down Time 🌙

Email from

Recoop

NEW Formula Alert

NEW Formula Alert

Email from

Recoop

Final hours 🚨

Final hours 🚨

Email from

Recoop

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Featured Ads and Paid Media Examples from

Recoop

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Feed Ad from

Recoop

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Recoop

Feed Ad from

Recoop

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Feed Ad from

Recoop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://getrecoop.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
Recoop
domain SEO authority.

It shows the power of
Recoop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://getrecoop.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://getrecoop.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://getrecoop.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://getrecoop.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

985
One of the most important metrics for
Recoop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
161
) and their Domain Rating.

Total Keywords

161
Why does this matter for
Recoop
SEO strategy? 

This is the total number of keywords where 
Recoop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

160
The total number of domain who have a link to  
Recoop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8
What's a backlink? A link from another domain that redirect to  
Recoop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8

Backlinks NoFollow

4

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Attract new audiences and convert your site abandoners.

shop

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payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Carro

All in one marketing platform for eCommerce.

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Covet Pics

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Makes an Instagram feed into an eCommerce store.

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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, all in one"
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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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