Interested to gather some elements regarding Corro ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Corro team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 25.77% of their emails - the main ones they use are 👀 🤩 💰 👻 🎃 ✨.
On Panoramata, we gather and analyze the entire Corro email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'New Products Straight to your Inbox 👀' and 'Cavali Club Spring Box is Here!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://corroshop.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject lenght
What about
Corro
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Corro
gets a score of
0.3
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Selleck - Corro - Top - Rated - Have - CORROCART10
Emoji use in subject lines
Most popular emojis
👀 - 🤩 - 💰 - 👻 - 🎃 - ✨
👀 - 🤩 - 💰 - 👻 - 🎃 - ✨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
New Products Straight to your Inbox 👀
Email from
Corro
Cavali Club Spring Box is Here!
Email from
Corro
Corro is Helping Charities Fulfill Their Wish Lists
Email from
Corro
Find out why thousands of horse owners are making the switch to Corro.
Feed Ad from
Corro
It's easy to find quality blankets and sheets you'll love at Corro! We have a wide selection of sizes, colors, and weights at prices you can't beat. Enjoy free shipping on orders + $49.
Feed Ad from
Corro
Corro is your one source for all things horse. Enjoy free shipping on orders + $49.
Feed Ad from
Corro
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Stamped
Loyalty, Ratings and Reviews for ecommerce websites.
Loyalty and Reviews
Discover →More details →AdRoll for Shopify
Attract new audiences and convert your site abandoners.
shop
Discover →More details →AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
Discover →More details →Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
Discover →More details →Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →Findify
Add real time personalized search, recommendations and collections to online store.
analytics
Discover →More details →FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →JustUno
Social marketing technology that attempts to generate more sales through social marketing.
widgets
Discover →More details →Mixpanel
This is an analytic platform that is particularly optimized funnel/work-flow optimization.
analytics
Discover →More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
Discover →More details →Netlify
Netlify is a platform that automates your code to create web sites.
cms
Discover →More details →Outbrain
Outbrain provides content engagement by linking to other articles.
ads
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →Sendgrid
SendGrid's cloud-based email infrastructure provides businesses with email delivery management.
mx
Discover →More details →Segment
Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io
analytics
Discover →More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shop for Good by DailyKarma
Support charities using giveback campaigns for Shopify.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →Smile IO
Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.
widgets
Discover →More details →TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
Discover →More details →WordPress
WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
cms
Discover →More details →Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
Discover →More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
Discover →More details →Zopim
Provide live customer help instantaneously. Now known as Zendesk Chat.
widgets
Discover →More details →October is coming a.k.a. the spooky season for marketers. You’ll see Halloween-themed campaigns here and there from companies of different sizes and industries. Make it scary not to open your email.
For your benchmark , these 3 softwares will be useful.
How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?
As a brand, how would you celebrate Veterans Day this year? Whether you are looking for some campaign inspirations or just comparing your deals with other brands in the same/other industries, you can always count on Panoramata for your benchmarking needs.