Interested to gather some elements regarding Corro ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Corro team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 25.77% of their emails - the main ones they use are 👀 🤩 💰 👻 🎃 ✨.
On Panoramata, we gather and analyze the entire Corro email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'New Products Straight to your Inbox 👀' and 'Cavali Club Spring Box is Here!'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://corroshop.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Selleck - Corro - Top - Rated - Have - CORROCART10
Emoji use in subject lines
Most popular emojis
👀 - 🤩 - 💰 - 👻 - 🎃 - ✨
👀 - 🤩 - 💰 - 👻 - 🎃 - ✨
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
New Products Straight to your Inbox 👀
Cavali Club Spring Box is Here!
Corro is Helping Charities Fulfill Their Wish Lists
Find out why thousands of horse owners are making the switch to Corro.
It's easy to find quality blankets and sheets you'll love at Corro! We have a wide selection of sizes, colors, and weights at prices you can't beat. Enjoy free shipping on orders + $49.
Corro is your one source for all things horse. Enjoy free shipping on orders + $49.
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