Corro

Marketing Strategy Breakdown

Logo of
Corro
An overview of
Corro
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Lifestyle
ecommerce industry.

Corro

- Ecommerce marketing strategy

Interested to gather some elements regarding Corro ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Corro team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.77% of their emails - the main ones they use are 👀 🤩 💰 👻 🎃 ✨.

On Panoramata, we gather and analyze the entire Corro email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'New Products Straight to your Inbox 👀' and 'Cavali Club Spring Box is Here!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://corroshop.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Corro

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Corro

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1667.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Corro

 gets a score of

0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Selleck - Corro - Top - Rated - Have - CORROCART10

Emoji use in subject lines

25.77
% of subject lines have emojis

Most popular emojis

👀 - 🤩 - 💰 - 👻 - 🎃 - ✨

👀 - 🤩 - 💰 - 👻 - 🎃 - ✨

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Corro

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Featured Email Marketing Assets from

Corro

New Products Straight to your Inbox 👀

New Products Straight to your Inbox 👀

Email from

Corro

Cavali Club Spring Box is Here!

Cavali Club Spring Box is Here!

Email from

Corro

Corro is Helping Charities Fulfill Their Wish Lists

Corro is Helping Charities Fulfill Their Wish Lists

Email from

Corro

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Featured Ads and Paid Media Examples from

Corro

Corro
Corro

Find out why thousands of horse owners are making the switch to Corro.

One Source for All Things Horse

One Source for All Things Horse

Feed Ad from

Corro

Corro
Corro

It's easy to find quality blankets and sheets you'll love at Corro! We have a wide selection of sizes, colors, and weights at prices you can't beat. Enjoy free shipping on orders + $49.

Horseware Ireland Blanket Liner (100g Lite), 66-inch

Horseware Ireland Blanket Liner (100g Lite), 66-inch

Feed Ad from

Corro

Corro
Corro

Corro is your one source for all things horse. Enjoy free shipping on orders + $49.

Tough-1 Air Flow Shock Absorber PVC Aussie Saddle Pad in Brown

Tough-1 Air Flow Shock Absorber PVC Aussie Saddle Pad in Brown

Feed Ad from

Corro

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://corroshop.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Corro
domain SEO authority.

It shows the power of
Corro
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://corroshop.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://corroshop.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://corroshop.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://corroshop.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6851
One of the most important metrics for
Corro
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11830
) and their Domain Rating.

Total Keywords

11830
Why does this matter for
Corro
SEO strategy? 

This is the total number of keywords where 
Corro
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

717
The total number of domain who have a link to  
Corro
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

85938
What's a backlink? A link from another domain that redirect to  
Corro
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

85793

Backlinks NoFollow

4666

Backlinks Redirect

145

Backlinks Images

80225

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

More details →
AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

More details →
AWIN

AWIN

Affiliate tracking application.

ads

More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

More details →
Carro

Carro

All in one marketing platform for eCommerce.

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Findify

Findify

Add real time personalized search, recommendations and collections to online store.

analytics

More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
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