Crabtree & Evelyn

Marketing Strategy Breakdown

Logo of
Crabtree & Evelyn

Discover luxury bath milks, hand creams, lotions and more from Crabtree & Evelyn. Browse our range of refreshing, nurturing, natural products.

An overview of
Crabtree & Evelyn
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Crabtree & Evelyn

- Ecommerce marketing strategy

There’s a lot to learn from Crabtree & Evelyn ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Crabtree & Evelyn team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 45.45% of their emails - the main ones they use are 🚨 💌 😱 🌹 📩 ✨.

On Panoramata, we gather and analyze the entire Crabtree & Evelyn email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Last chance to shop V-Day 💌' and 'Scent just for you 💌'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.crabtree-evelyn.co.uk/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Crabtree & Evelyn

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Crabtree & Evelyn

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1297.89
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Crabtree & Evelyn

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

play - Last - Christmas - Ready - Your - to

Emoji use in subject lines

45.45
% of subject lines have emojis

Most popular emojis

🚨 - 💌 - 😱 - 🌹 - 📩 - ✨

🚨 - 💌 - 😱 - 🌹 - 📩 - ✨

What does it say about their email marketing strategy - especially on their subject lines? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Crabtree & Evelyn

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Featured Email Marketing Assets from

Crabtree & Evelyn

Last chance to shop V-Day 💌

Last chance to shop V-Day 💌

Email from

Crabtree & Evelyn

Scent just for you  💌

Scent just for you 💌

Email from

Crabtree & Evelyn

Your (empty) shelf wants you to open this

Your (empty) shelf wants you to open this

Email from

Crabtree & Evelyn

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Featured Ads and Paid Media Examples from

Crabtree & Evelyn

Crabtree & Evelyn
Crabtree & Evelyn

Feed Ad from

Crabtree & Evelyn

Crabtree & Evelyn
Crabtree & Evelyn

Feed Ad from

Crabtree & Evelyn

Crabtree & Evelyn
Crabtree & Evelyn

Feed Ad from

Crabtree & Evelyn

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.crabtree-evelyn.co.uk/

Domain Rating

48
This is the overall metric that matters most, as it sets
Crabtree & Evelyn
domain SEO authority.

It shows the power of
Crabtree & Evelyn
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.crabtree-evelyn.co.uk/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.crabtree-evelyn.co.uk/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.crabtree-evelyn.co.uk/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.crabtree-evelyn.co.uk/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9974
One of the most important metrics for
Crabtree & Evelyn
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
725
) and their Domain Rating.

Total Keywords

725
Why does this matter for
Crabtree & Evelyn
SEO strategy? 

This is the total number of keywords where 
Crabtree & Evelyn
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1410
The total number of domain who have a link to  
Crabtree & Evelyn
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

204
What's a backlink? A link from another domain that redirect to  
Crabtree & Evelyn
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

210

Backlinks NoFollow

146

Backlinks Redirect

0

Backlinks Images

21

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HulkApps

HulkApps

Shopify apps builder.

shop

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HulkApps Cookie Notice

HulkApps Cookie Notice

Free GDPR Cookie Notice from HulkApps.

shop

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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