Amp Human

Marketing Strategy Breakdown

Logo of
Amp Human
An overview of
Amp Human
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Amp Human

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Amp Human.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 14.29% of their emails - the main ones they use are 💤 🎁 🚨 🎄 🎉 🏈.

On Panoramata, we gather and analyze the entire Amp Human email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Momentous and the DOD: Learn About Our Unique Work With Our Nation's Finest' and 'Take $30 off with the Momentous Memorial Day Sale!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://amphuman.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Amp Human

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
49.0
characters

What about

Amp Human

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1480.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Amp Human

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

20% - off - everything - + - Happy - of

Emoji use in subject lines

14.29
% of subject lines have emojis

Most popular emojis

💤 - 🎁 - 🚨 - 🎄 - 🎉 - 🏈

💤 - 🎁 - 🚨 - 🎄 - 🎉 - 🏈

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Amp Human

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Featured Email Marketing Assets from

Amp Human

Momentous and the DOD: Learn About Our Unique Work With Our Nation's Finest

Momentous and the DOD: Learn About Our Unique Work With Our Nation's Finest

Email from

Amp Human

Take $30 off with the Momentous Memorial Day Sale!

Take $30 off with the Momentous Memorial Day Sale!

Email from

Amp Human

LAST CHANCE: Memorial Day Sale ends tonight!

LAST CHANCE: Memorial Day Sale ends tonight!

Email from

Amp Human

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Featured Ads and Paid Media Examples from

Amp Human

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Amp Human

Feed Ad from

Amp Human

Amp Human
Amp Human

Feed Ad from

Amp Human

Amp Human
Amp Human

Feed Ad from

Amp Human

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://amphuman.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Amp Human
domain SEO authority.

It shows the power of
Amp Human
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://amphuman.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://amphuman.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://amphuman.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://amphuman.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Amp Human
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Amp Human
SEO strategy? 

This is the total number of keywords where 
Amp Human
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

437
The total number of domain who have a link to  
Amp Human
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5141
What's a backlink? A link from another domain that redirect to  
Amp Human
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5111

Backlinks NoFollow

1352

Backlinks Redirect

30

Backlinks Images

1993

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Apple Pay

The website accepts payments with Apple Pay.

payment

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shop

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Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

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CrazyEgg

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Crazy Egg provides visualization of visits to your website.

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Digioh

Digioh

Lead generation system with targeting.

analytics

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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

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Microsoft Advertising

Microsoft Advertising

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ads

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