Crossnet

Marketing Strategy Breakdown

Logo of
Crossnet
An overview of
Crossnet
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Crossnet

- Ecommerce marketing strategy

Interested to gather some elements regarding Crossnet ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Crossnet team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 49.18% of their emails - the main ones they use are ⚽ 🏐 🤯 🚀 🎉 💰.

We display here a overview of Crossnet email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Memorial day is up next!' and 'It's CROSSNET bro...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.crossnetgame.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Crossnet

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Crossnet

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1440.80
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Crossnet

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

put - it - back? - DON'T - Did - Order

Emoji use in subject lines

49.18
% of subject lines have emojis

Most popular emojis

⚽ - 🏐 - 🤯 - 🚀 - 🎉 - 💰

⚽ - 🏐 - 🤯 - 🚀 - 🎉 - 💰

What does it say about their email marketing strategy - especially on their subject lines? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Crossnet

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Featured Email Marketing Assets from

Crossnet

Memorial day is up next!

Memorial day is up next!

Email from

Crossnet

It's CROSSNET bro...

It's CROSSNET bro...

Email from

Crossnet

Did you just check us out? ⚽️

Did you just check us out? ⚽️

Email from

Crossnet

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Featured Ads and Paid Media Examples from

Crossnet

Crossnet
Crossnet

🚨 CROSSNET is now available at Academy Sports in Edmond. CROSSNET is the world's first four square volleyball game. 🏐 Set up within minutes in sand, grass, or indoors. Height adjustable for men, women, and children.Try CROSSNET today to discover why we were voted the #1 Backyard game by People Magazine.📍 2501 S Broadway, Edmond, OK 73013

CROSSNET is Now Available at Academy in Edmond

CROSSNET is Now Available at Academy in Edmond

Feed Ad from

Crossnet

Crossnet
Crossnet

🚨 CROSSNET is now available at Academy Sports in Franklin. CROSSNET is the world's first four square volleyball game. 🏐 Set up within minutes in sand, grass, or indoors. Height adjustable for men, women, and children.Try CROSSNET today to discover why we were voted the #1 Backyard game by People Magazine.📍 1915 Mallory Ln, Franklin, TN 37067

CROSSNET is Now Available at Academy in Franklin

CROSSNET is Now Available at Academy in Franklin

Feed Ad from

Crossnet

Crossnet
Crossnet

💦 CROSSNET H2O is now available to order! The perfect game for you and your friend & family!🕒 Order yours now for pool season!

Now Available: CROSSNET H2O!

Now Available: CROSSNET H2O!

Feed Ad from

Crossnet

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.crossnetgame.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Crossnet
domain SEO authority.

It shows the power of
Crossnet
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.crossnetgame.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://www.crossnetgame.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://www.crossnetgame.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://www.crossnetgame.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9227
One of the most important metrics for
Crossnet
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2374
) and their Domain Rating.

Total Keywords

2374
Why does this matter for
Crossnet
SEO strategy? 

This is the total number of keywords where 
Crossnet
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

700
The total number of domain who have a link to  
Crossnet
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2927
What's a backlink? A link from another domain that redirect to  
Crossnet
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2886

Backlinks NoFollow

874

Backlinks Redirect

11

Backlinks Images

85

Backlinks Frame

30

Backlinks Form

0

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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