Last

Marketing Strategy Breakdown

Logo of
Last
An overview of
Last
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Last

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Last ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Last could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are ❤️ 💋 😄 🌸 🥰.

We display here a overview of Last email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Retrouvez les produits LAST en boutique demain !' and 'Du chocolat partout jusqu'au bout des lèvres 💋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 13 on https://www.colors-that-last.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Last

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Last

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2344.00
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Last

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

demain - Du - chocolat - partout - Et - newsletter

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

❤️ - 💋 - 😄 - 🌸 - 🥰

❤️ - 💋 - 😄 - 🌸 - 🥰

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Last

Featured Email Marketing Assets from

Last

Retrouvez les produits LAST en boutique demain !

Retrouvez les produits LAST en boutique demain !

Email from

Last

Du chocolat partout jusqu'au bout des lèvres 💋

Du chocolat partout jusqu'au bout des lèvres 💋

Email from

Last

J-4 avant la fête des mamans ❤️

J-4 avant la fête des mamans ❤️

Email from

Last

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Last

Featured Ads and Paid Media Assets from

Last

Last
Last

Feed Ad from

Last

Last
Last

Faites (vous) plaisir avec les produits LAST 😍😎

Ombre à Paupières Liquide Irisée - Paon

Ombre à Paupières Liquide Irisée - Paon

Feed Ad from

Last

Last
Last

Sublimez votre été avec le maquillage LAST 😍☀️

e-Cartes cadeau

e-Cartes cadeau

Feed Ad from

Last

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.colors-that-last.com/

Domain Rating

13
This is the overall metric that matters most, as it sets
Last
domain SEO authority.

It shows the power of
Last
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.colors-that-last.com/
, as their domain authority is
13
, their score can be considered under average.

Here, for
https://www.colors-that-last.com/
, as their domain authority is
13
, their score can be considered average.

Here, for
https://www.colors-that-last.com/
, as their domain authority is
13
, their score can be considered pretty good! 🙌

Here, for
https://www.colors-that-last.com/
, as their domain authority is
13
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

341
One of the most important metrics for
Last
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1023
) and their Domain Rating.

Total Keywords

1023
Why does this matter for
Last
SEO strategy? 

This is the total number of keywords where 
Last
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

48
The total number of domain who have a link to  
Last
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

213
What's a backlink? A link from another domain that redirect to  
Last
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

213

Backlinks NoFollow

57

Backlinks Redirect

0

Backlinks Images

1

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Last

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Loox

Loox

Visual reviews for Shopify webstores.

shop

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
SendinBlue

SendinBlue

Marketing campaigns, Transactional Emails, and SMS messages all in one platform.

mx

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Teads

Teads

Video advertising serving technology.

ads

Discover →More details →
Webflow

Webflow

Webflow is a website builder for designing custom, professional websites without code.

cms

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

First Aid Beauty

Personal Care

More details →

Eco Brow

Personal Care

More details →

Melt Cosmetics

Personal Care

More details →

Kilian

Personal Care

More details →

Laboté

Personal Care

More details →

Caudalie

Personal Care

More details →

Related Insights

The most active brands during Black Friday

No doubt Black Friday is one of the biggest sales for most brands. It is often the busiest shopping day of the year because it kicks off the holiday season. Retailers typically offer huge discounts on a ton of products.We have identified the top 3 most active brands during Black Friday of 2021 based on promotional emails they sent to subscribers.

Marketing
The most active brands during Black Friday

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

Marketing
Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.

Marketing
How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.