Morphe

Marketing Strategy Breakdown

Logo of
Morphe
An overview of
Morphe
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Morphe

- Ecommerce marketing strategy

Interested to gather some elements regarding Morphe ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -10,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Morphe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 44796% of their emails - the main ones they use are 👑 💋 ✨.

On Panoramata, we gather and analyze the entire Morphe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'EXTRA 40% Off starts now!' and 'Such. Big. Savings. 50% off is on!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.morphe.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Morphe

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Morphe

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

971.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-10.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Morphe

 gets a score of

-10.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

for - a - little - glow - This - items

Emoji use in subject lines

23.08
% of subject lines have emojis

Most popular emojis

👑 - 💋 - ✨

👑 - 💋 - ✨

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Morphe

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Featured Email Marketing Assets from

Morphe

EXTRA 40% Off starts now!

EXTRA 40% Off starts now!

Email from

Morphe

Such. Big. Savings. 50% off is on!

Such. Big. Savings. 50% off is on!

Email from

Morphe

Introducing The Made With Pride Collection

Introducing The Made With Pride Collection

Email from

Morphe

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Featured Ads and Paid Media Examples from

Morphe

Morphe
Morphe

Formulated for 30% more color impact, meet the Divine Neutrals Eyeshadow Palette for AU $29.

Feed Ad from

Morphe

Morphe
Morphe

Shop high quality yet affordable makeup. We aren't your average beauty brand. Why fit in when we were born to stand out? ⚡

Morphe Mixing Palette & Spatula

Morphe Mixing Palette & Spatula

Feed Ad from

Morphe

Morphe
Morphe

Shop high quality yet affordable makeup. We aren't your average beauty brand. Why fit in when we were born to stand out? ⚡

Morphe Mixing Palette & Spatula

Morphe Mixing Palette & Spatula

Feed Ad from

Morphe

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.morphe.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Morphe
domain SEO authority.

It shows the power of
Morphe
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.morphe.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.morphe.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.morphe.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.morphe.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

451941
One of the most important metrics for
Morphe
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
69674
) and their Domain Rating.

Total Keywords

69674
Why does this matter for
Morphe
SEO strategy? 

This is the total number of keywords where 
Morphe
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5851
The total number of domain who have a link to  
Morphe
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4164
What's a backlink? A link from another domain that redirect to  
Morphe
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4133

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

857

Backlinks Frame

0

Backlinks Form

22

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Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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HERO

HERO

Connects retail stores with in-store associates. Owned by Klarna.

analytics

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OrderLogic

OrderLogic

OrderLogic allows you to define minimum and maximum product quantities for all products in your Shopify Store.

shop

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Pixlee

Pixlee

Uses real customer photos to help brands improve marketing.

widgets

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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, all in one"
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what my competitors are doing
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on competitors"
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Related Industries

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brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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