Glyph

Marketing Strategy Breakdown

Logo of
Glyph
An overview of
Glyph
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Glyph

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Glyph? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Glyph could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 67.44% of their emails - the main ones they use are 😮 🏆 🎉 😇 🎂 🌱.

We display here a overview of Glyph email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Let's Celebrate!' and 'Our Blue Jay Knit Loafers are nearly sold out!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://glyph.earth/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Glyph

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Glyph

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1056.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Glyph

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

an - amazing - 2021 - It's - Fall - Last

Emoji use in subject lines

67.44
% of subject lines have emojis

Most popular emojis

😮 - 🏆 - 🎉 - 😇 - 🎂 - 🌱

😮 - 🏆 - 🎉 - 😇 - 🎂 - 🌱

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Glyph

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Featured Email Marketing Assets from

Glyph

Let's Celebrate!

Let's Celebrate!

Email from

Glyph

Our Blue Jay Knit Loafers are nearly sold out!

Our Blue Jay Knit Loafers are nearly sold out!

Email from

Glyph

Our best seller is here

Our best seller is here

Email from

Glyph

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Featured Ads and Paid Media Examples from

Glyph

Glyph
Glyph

Feed Ad from

Glyph

Glyph
Glyph

Feed Ad from

Glyph

Glyph
Glyph

Feed Ad from

Glyph

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://glyph.earth/

Domain Rating

50
This is the overall metric that matters most, as it sets
Glyph
domain SEO authority.

It shows the power of
Glyph
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://glyph.earth/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://glyph.earth/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://glyph.earth/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://glyph.earth/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

601
One of the most important metrics for
Glyph
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
248
) and their Domain Rating.

Total Keywords

248
Why does this matter for
Glyph
SEO strategy? 

This is the total number of keywords where 
Glyph
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

170
The total number of domain who have a link to  
Glyph
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

349
What's a backlink? A link from another domain that redirect to  
Glyph
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

348

Backlinks NoFollow

137

Backlinks Redirect

1

Backlinks Images

26

Backlinks Frame

0

Backlinks Form

0

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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