To Øl
Marketing Strategy Breakdown

Logo of
To Øl
An overview of
To Øl
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Shopify
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

To Øl
Ecommerce Marketing Strategy

There’s a lot to learn from To Øl ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the To Øl team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

We display here a overview of To Øl email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, one of them was 'Customer account confirmation'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://toolbeer.dk/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

To Øl
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

To Øl

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

92.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

To Øl

 gets a score of

-5.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

confirmation - account - Customer

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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To Øl

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Featured Email Marketing Assets from

To Øl

Customer account confirmation

Customer account confirmation

Email from

To Øl

Email from

To Øl

Email from

To Øl

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Featured Ads and Paid Media Examples from

To Øl

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Feed Ad from

To Øl

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To Øl

Feed Ad from

To Øl

To Øl
To Øl

Feed Ad from

To Øl

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://toolbeer.dk/

Domain Rating

50
This is the overall metric that matters most, as it sets
To Øl
domain SEO authority.

It shows the power of
To Øl
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://toolbeer.dk/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://toolbeer.dk/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://toolbeer.dk/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://toolbeer.dk/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2990
One of the most important metrics for
To Øl
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1296
) and their Domain Rating.

Total Keywords

1296
Why does this matter for
To Øl
SEO strategy? 

This is the total number of keywords where 
To Øl
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

965
The total number of domain who have a link to  
To Øl
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9712
What's a backlink? A link from another domain that redirect to  
To Øl
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9527

Backlinks NoFollow

1303

Backlinks Redirect

184

Backlinks Images

675

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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Kinsta

Kinsta

Premium Wordpress hosting using Google Cloud.

hosting

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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