Guerlain

Marketing Strategy Breakdown

Logo of
Guerlain
An overview of
Guerlain
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Guerlain

- Ecommerce marketing strategy

There’s a lot to learn from Guerlain ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

On Panoramata, we gather and analyze the entire Guerlain email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Open To Discover Award-Winning Products' and 'Exclusive: Terracotta Summer Edition'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.guerlain.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Guerlain

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
47.0
characters

What about

Guerlain

then?

With their average of

47

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6327.75
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Guerlain

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

This - Bestseller - Into - Your - Treat - Set

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Guerlain

Featured Email Marketing Assets from

Guerlain

Open To Discover Award-Winning Products

Open To Discover Award-Winning Products

Email from

Guerlain

Exclusive: Terracotta Summer Edition

Exclusive: Terracotta Summer Edition

Email from

Guerlain

Sign Up To Learn More About Our New Aqua Allegoria Collection

Sign Up To Learn More About Our New Aqua Allegoria Collection

Email from

Guerlain

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Guerlain

Featured Ads and Paid Media Assets from

Guerlain

Guerlain
Guerlain

Feed Ad from

Guerlain

Guerlain
Guerlain

Feed Ad from

Guerlain

Guerlain
Guerlain

Feed Ad from

Guerlain

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.guerlain.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Guerlain
domain SEO authority.

It shows the power of
Guerlain
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.guerlain.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.guerlain.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.guerlain.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.guerlain.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

431138
One of the most important metrics for
Guerlain
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
67956
) and their Domain Rating.

Total Keywords

67956
Why does this matter for
Guerlain
SEO strategy? 

This is the total number of keywords where 
Guerlain
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Guerlain
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Guerlain
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Guerlain

Softwares and Marketing eCommerce Stack

Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →

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Get started today.

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