Rowse ES

Marketing Strategy Breakdown

Logo of
Rowse ES
An overview of
Rowse ES
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Rowse ES

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Rowse ES ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 9.52% of their emails - the main ones they use are 🍃.

We display here a overview of Rowse ES email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Guía de Regalos por menos de 100€' and 'Date prisa¡recibe tus regalos a tiempo!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 34 on https://rowse.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Rowse ES

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
49.0
characters

What about

Rowse ES

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2538.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rowse ES

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

tu - Polvo - de - Matcha - Sérums - duermes

Emoji use in subject lines

9.52
% of subject lines have emojis

Most popular emojis

🍃

🍃

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Rowse ES

with Panoramata

Featured Email Marketing Assets from

Rowse ES

Guía de Regalos por menos de 100€

Guía de Regalos por menos de 100€

Email from

Rowse ES

Date prisa¡recibe tus regalos a tiempo!

Date prisa¡recibe tus regalos a tiempo!

Email from

Rowse ES

How to take care of your skin after sun exposure

How to take care of your skin after sun exposure

Email from

Rowse ES

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Rowse ES

Rowse ES
Rowse ES

Feed Ad from

Rowse ES

Rowse ES
Rowse ES

Feed Ad from

Rowse ES

Rowse ES
Rowse ES

Feed Ad from

Rowse ES

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://rowse.co/

Domain Rating

34
This is the overall metric that matters most, as it sets
Rowse ES
domain SEO authority.

It shows the power of
Rowse ES
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://rowse.co/
, as their domain authority is
34
, their score can be considered under average.

Here, for
https://rowse.co/
, as their domain authority is
34
, their score can be considered average.

Here, for
https://rowse.co/
, as their domain authority is
34
, their score can be considered pretty good! 🙌

Here, for
https://rowse.co/
, as their domain authority is
34
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2536
One of the most important metrics for
Rowse ES
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4884
) and their Domain Rating.

Total Keywords

4884
Why does this matter for
Rowse ES
SEO strategy? 

This is the total number of keywords where 
Rowse ES
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

336
The total number of domain who have a link to  
Rowse ES
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25
What's a backlink? A link from another domain that redirect to  
Rowse ES
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

25

Backlinks NoFollow

8

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Better Replay

Better Replay

Free session recording and replay app.

analytics

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

Discover →More details →
CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
HulkApps

HulkApps

Shopify apps builder.

shop

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

Discover →More details →
Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

Discover →More details →
Littledata

Littledata

Google Anayltics toolbox software.

analytics

Discover →More details →

Discover the best way to track brands (like

Rowse ES

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Corpus

Personal Care

More details →

Mugler - English

Personal Care

More details →

Rosebud Perfume Co.

Personal Care

More details →

Fluff Casual

Personal Care

More details →

Heretic Parfum

Personal Care

More details →

A.N. Other

Personal Care

More details →

Related Insights

How to Adapt your Ecommerce Marketing Strategy by Country

Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.

Marketing
How to Adapt your Ecommerce Marketing Strategy by Country

Summarize Your Competitor's Activity in One Click (Competitor Update Generator)

Is keeping track of your competitors feeling like a full-time job? Do you often find yourself wishing you had to spend less effort trying to get a feel for what your competitors have been up to? Thankfully, the tool that will solve your woes exists! You can get an overview of your competitor’s recent activity in just one click with Panoramata’s competitor update generator. 

Marketing
Summarize Your Competitor's Activity in One Click (Competitor Update Generator)

How to Track Your Competitors' SMS for Ecommerce

If you’re not enhancing or creating an SMS marketing strategy, it’s not too late to start. Savvy e-commerce businesses use SMS to their advantage. Let us show you how to track your competitors’ SMS messages in a few steps using Panoramata.

Marketing
How to Track Your Competitors' SMS for Ecommerce

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.