Harper Coats

Marketing Strategy Breakdown

Logo of
Harper Coats
An overview of
Harper Coats
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Harper Coats

- Ecommerce marketing strategy

Interested to gather some elements regarding Harper Coats ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 17 characters, they're doing good - they even have room to add some characters and their open rate will remain good!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

On Panoramata, we gather and analyze the entire Harper Coats email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, one of them was 'Forget Something?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 17 on https://harpercoats.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Harper Coats

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
17.0
characters

What about

Harper Coats

then?

With their average of

17

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

34.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Harper Coats

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Something? - Forget

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Harper Coats

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Featured Email Marketing Assets from

Harper Coats

Forget Something?

Forget Something?

Email from

Harper Coats

Email from

Harper Coats

Email from

Harper Coats

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Featured Ads and Paid Media Examples from

Harper Coats

Harper Coats
Harper Coats

Feed Ad from

Harper Coats

Harper Coats
Harper Coats

Feed Ad from

Harper Coats

Harper Coats
Harper Coats

Feed Ad from

Harper Coats

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://harpercoats.com/

Domain Rating

17
This is the overall metric that matters most, as it sets
Harper Coats
domain SEO authority.

It shows the power of
Harper Coats
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://harpercoats.com/
, as their domain authority is
17
, their score can be considered under average.

Here, for
https://harpercoats.com/
, as their domain authority is
17
, their score can be considered average.

Here, for
https://harpercoats.com/
, as their domain authority is
17
, their score can be considered pretty good! 🙌

Here, for
https://harpercoats.com/
, as their domain authority is
17
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

57
One of the most important metrics for
Harper Coats
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
61
) and their Domain Rating.

Total Keywords

61
Why does this matter for
Harper Coats
SEO strategy? 

This is the total number of keywords where 
Harper Coats
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

62
The total number of domain who have a link to  
Harper Coats
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4
What's a backlink? A link from another domain that redirect to  
Harper Coats
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

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ads

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Ryviu

Ryviu

Social proof review system for eCommerce businesses.

widgets

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QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

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Related Industries

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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