Huel

Marketing Strategy Breakdown

Logo of
Huel

Huel is nutritionally complete food that contains all 27 essential vitamins and minerals, protein, essential fatty acids, carbs, fibre and phytonutrients.

An overview of
Huel
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Huel

- Ecommerce marketing strategy

You can access here some of the data we collect on Huel ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Huel could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 38.1% of their emails - the main ones they use are 💪 💥 ✨ 🤤 ⏲️ 👉.

We display here a overview of Huel email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Got 30 seconds?' and '\"Hey Google what is Huel?\"'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://huel.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Huel

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Huel

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2237.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Huel

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

stress - who's - boss. - Join - Why - start

Emoji use in subject lines

38.1
% of subject lines have emojis

Most popular emojis

💪 - 💥 - ✨ - 🤤 - ⏲️ - 👉

💪 - 💥 - ✨ - 🤤 - ⏲️ - 👉

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Huel

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Featured Email Marketing Assets from

Huel

Got 30 seconds?

Got 30 seconds?

Email from

Huel

\"Hey Google what is Huel?\"

\"Hey Google what is Huel?\"

Email from

Huel

Here's what you're missing...

Here's what you're missing...

Email from

Huel

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Featured Ads and Paid Media Examples from

Huel

Huel
Huel

All The Nutrients You Need. 1 Meal

All The Nutrients You Need. 1 Meal

Feed Ad from

Huel

Huel
Huel

All The Nutrients You Need. 1 Meal

All The Nutrients You Need. 1 Meal

Feed Ad from

Huel

Huel
Huel

Feed Ad from

Huel

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://huel.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Huel
domain SEO authority.

It shows the power of
Huel
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://huel.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://huel.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://huel.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://huel.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

360317
One of the most important metrics for
Huel
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41728
) and their Domain Rating.

Total Keywords

41728
Why does this matter for
Huel
SEO strategy? 

This is the total number of keywords where 
Huel
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3721
The total number of domain who have a link to  
Huel
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

383869
What's a backlink? A link from another domain that redirect to  
Huel
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

383537

Backlinks NoFollow

10471

Backlinks Redirect

162

Backlinks Images

2547

Backlinks Frame

5

Backlinks Form

143

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