Jeffree Star Cosmetics

Marketing Strategy Breakdown

Logo of
Jeffree Star Cosmetics
An overview of
Jeffree Star Cosmetics
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Jeffree Star Cosmetics

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Jeffree Star Cosmetics? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Jeffree Star Cosmetics team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 72.0% of their emails - the main ones they use are ✨ 😱 🧡 💦 🩸 ❄️.

On Panoramata, we gather and analyze the entire Jeffree Star Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'How do you peel? 🍌' and 'Build the perfect summer wardrobe 👇'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://jeffreestarcosmetics.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Jeffree Star Cosmetics

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Jeffree Star Cosmetics

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2296.96
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jeffree Star Cosmetics

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

Time - to - get - PRICKED - Makeup - something?

Emoji use in subject lines

72.0
% of subject lines have emojis

Most popular emojis

✨ - 😱 - 🧡 - 💦 - 🩸 - ❄️

✨ - 😱 - 🧡 - 💦 - 🩸 - ❄️

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Jeffree Star Cosmetics

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Featured Email Marketing Assets from

Jeffree Star Cosmetics

How do you peel? 🍌

How do you peel? 🍌

Email from

Jeffree Star Cosmetics

Build the perfect summer wardrobe 👇

Build the perfect summer wardrobe 👇

Email from

Jeffree Star Cosmetics

Our Cleaver Necklace & Mirrors are back 😱

Our Cleaver Necklace & Mirrors are back 😱

Email from

Jeffree Star Cosmetics

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Featured Ads and Paid Media Examples from

Jeffree Star Cosmetics

Jeffree Star Cosmetics
Jeffree Star Cosmetics

Our sexy, full pigment lip gloss that hugs your lips in intense color with a single swipe 👄✔️ Non-Sticky✔️ Vegan✔️ Cruelty-Free

Feed Ad from

Jeffree Star Cosmetics

Jeffree Star Cosmetics
Jeffree Star Cosmetics

Our ICONIC Blood Sugar Palette features 18 STUNNING shades including all the neutrals you'll need plus vibrant pops of color! What more can you ask for?

Feed Ad from

Jeffree Star Cosmetics

Jeffree Star Cosmetics
Jeffree Star Cosmetics

Our sexy, full pigment lip gloss that hugs your lips in intense color with a single swipe 👄✔️ Non-Sticky✔️ Vegan✔️ Cruelty-Free

Feed Ad from

Jeffree Star Cosmetics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://jeffreestarcosmetics.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Jeffree Star Cosmetics
domain SEO authority.

It shows the power of
Jeffree Star Cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://jeffreestarcosmetics.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://jeffreestarcosmetics.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://jeffreestarcosmetics.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://jeffreestarcosmetics.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

477596
One of the most important metrics for
Jeffree Star Cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
39664
) and their Domain Rating.

Total Keywords

39664
Why does this matter for
Jeffree Star Cosmetics
SEO strategy? 

This is the total number of keywords where 
Jeffree Star Cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

328
The total number of domain who have a link to  
Jeffree Star Cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

132475
What's a backlink? A link from another domain that redirect to  
Jeffree Star Cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

131174

Backlinks NoFollow

101112

Backlinks Redirect

203

Backlinks Images

96707

Backlinks Frame

1

Backlinks Form

10

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Softwares and Marketing eCommerce Stack

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Buy now pay later system from Australia. Owned by Square.

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Behavioural targeting for e-commerce customers.

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GDPR CCPA iSenseLabs

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shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Microdata for adding products to Google Shopping.

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