Plum

Marketing Strategy Breakdown

Logo of
Plum
An overview of
Plum
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Plum

- Ecommerce marketing strategy

We'll explore here some marketing assets of Plum , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Plum could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 54.72% of their emails - the main ones they use are 😍 💜 ⚡ 💛 👀 💃.

We display here a overview of Plum email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'BREAKING NEWS 📰' and 'Summer picks for everyone 😋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://plumgoodness.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Plum

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Plum

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

647.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Plum

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Roses - & - Mimosas - Edition - B2G2 - Mini

Emoji use in subject lines

54.72
% of subject lines have emojis

Most popular emojis

😍 - 💜 - ⚡ - 💛 - 👀 - 💃

😍 - 💜 - ⚡ - 💛 - 👀 - 💃

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Plum

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Featured Email Marketing Assets from

Plum

BREAKING NEWS 📰

BREAKING NEWS 📰

Email from

Plum

Summer picks for everyone 😋

Summer picks for everyone 😋

Email from

Plum

All-New Trippin' Mimosas Body Yogurt 🥂

All-New Trippin' Mimosas Body Yogurt 🥂

Email from

Plum

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Featured Ads and Paid Media Examples from

Plum

Plum
Plum

🥁Drumroll please🥁 Plum's 8th Birthday Bash is here!! Grab Upto 50% OFF and free gifts on every order 😍Get ready for the biggest partyyyy of the year ✅ Bestsellers worth upto Rs 1500 FREE✅ 1 lucky winner gets a chance to win an iphone 13 each day✅ Birthday exclusive launches starting at Rs 310✅ Big discounts on best sellers✅ Upto 20% cashback ✅ Amazing flash salesHurry... Offer ends on 4th July 🛒

Plum's 8th Birthday Bash ✨ Upto 50% Off + Free Gifts On All Orders

Plum's 8th Birthday Bash ✨ Upto 50% Off + Free Gifts On All Orders

Feed Ad from

Plum

Plum
Plum

Monsoon is here! So is our Updated Pimple Care routine! Our BESTSELLER Green Tea skincare range is✔️ 100% Vegan✔️ Paraben-Free✔️ Sulphate Free✔️ Now at FLAT 20% OFF!Head to plumgoodness.com now!

Monsoon Offer

Monsoon Offer

Feed Ad from

Plum

Plum
Plum

Monsoon is here! So is Rashmika's Updated Pimple Care routine! Our BESTSELLER Green Tea skincare range is✔️ 100% Vegan✔️ Paraben-Free✔️ Sulphate Free✔️ Now at FLAT 20% OFF!Head to plumgoodness.com now!

Monsoon Offer

Monsoon Offer

Feed Ad from

Plum

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://plumgoodness.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Plum
domain SEO authority.

It shows the power of
Plum
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://plumgoodness.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://plumgoodness.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://plumgoodness.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://plumgoodness.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

173035
One of the most important metrics for
Plum
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
61848
) and their Domain Rating.

Total Keywords

61848
Why does this matter for
Plum
SEO strategy? 

This is the total number of keywords where 
Plum
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

977
The total number of domain who have a link to  
Plum
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8456
What's a backlink? A link from another domain that redirect to  
Plum
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8407

Backlinks NoFollow

2700

Backlinks Redirect

47

Backlinks Images

602

Backlinks Frame

0

Backlinks Form

2

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brands overview

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