LXMI

Marketing Strategy Breakdown

Logo of
LXMI
An overview of
LXMI
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

LXMI

- Ecommerce marketing strategy

There’s a lot to learn from LXMI ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the LXMI team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 65.33% of their emails - the main ones they use are ✨ ⭐ 🌿 🤩 😍 🤗.

We display here a overview of LXMI email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Purposeful beauty 💛🌍' and 'Cuteness overload! 😍😍😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://lxmi.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

LXMI

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

LXMI

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2518.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

LXMI

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you - accept - this - rose? - Regenerate - this

Emoji use in subject lines

65.33
% of subject lines have emojis

Most popular emojis

✨ - ⭐ - 🌿 - 🤩 - 😍 - 🤗

✨ - ⭐ - 🌿 - 🤩 - 😍 - 🤗

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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LXMI

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Featured Email Marketing Assets from

LXMI

Purposeful beauty 💛🌍

Purposeful beauty 💛🌍

Email from

LXMI

Cuteness overload! 😍😍😍

Cuteness overload! 😍😍😍

Email from

LXMI

What to do when your partner steals your Melt 🙃

What to do when your partner steals your Melt 🙃

Email from

LXMI

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Featured Ads and Paid Media Examples from

LXMI

LXMI
LXMI

Feed Ad from

LXMI

LXMI
LXMI

Feed Ad from

LXMI

LXMI
LXMI

Feed Ad from

LXMI

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://lxmi.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
LXMI
domain SEO authority.

It shows the power of
LXMI
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://lxmi.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://lxmi.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://lxmi.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://lxmi.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1168
One of the most important metrics for
LXMI
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
754
) and their Domain Rating.

Total Keywords

754
Why does this matter for
LXMI
SEO strategy? 

This is the total number of keywords where 
LXMI
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

746
The total number of domain who have a link to  
LXMI
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
LXMI
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10

Backlinks NoFollow

0

Backlinks Redirect

1

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Elfsight

Elfsight

Social website widget provider.

widgets

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Drift

Drift

Messaging app to talk to website visitors.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
LimeSpot

LimeSpot

Website personalization service for eCommerce.

analytics

Discover →More details →

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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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"Just filled my todo with
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in 5'"
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in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

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