Maison Standards

Marketing Strategy Breakdown

Logo of
Maison Standards
An overview of
Maison Standards
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Maison Standards

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Maison Standards.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Maison Standards team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 34.15% of their emails - the main ones they use are ✨ ☀️ 💐 🌊 ♻️ 💌.

We display here a overview of Maison Standards email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Nouveautés ensoleillées ⛱️' and 'Comment porter le Standard ultime ?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.maisonstandards.com/fr/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Maison Standards

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Maison Standards

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2074.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Maison Standards

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

plus - une - minute - à - Opération - pour

Emoji use in subject lines

34.15
% of subject lines have emojis

Most popular emojis

✨ - ☀️ - 💐 - 🌊 - ♻️ - 💌

✨ - ☀️ - 💐 - 🌊 - ♻️ - 💌

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Maison Standards

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Featured Email Marketing Assets from

Maison Standards

Nouveautés ensoleillées ⛱️

Nouveautés ensoleillées ⛱️

Email from

Maison Standards

Comment porter le Standard ultime ?

Comment porter le Standard ultime ?

Email from

Maison Standards

Celle qu'on ne présente plus

Celle qu'on ne présente plus

Email from

Maison Standards

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Featured Ads and Paid Media Examples from

Maison Standards

Maison Standards
Maison Standards

Découvrez notre collection de vêtements pour femme, des basiques élégants et durables.· Matières premiums certifiées · Livraison et retours gratuits · La qualité au prix juste

Chemise oversized beige

Chemise oversized beige

Feed Ad from

Maison Standards

Maison Standards
Maison Standards

Découvrez notre collection de vêtements pour homme, des basiques élégants et durables.· Matières premiums certifiées · Livraison et retours gratuits· La qualité au prix juste

Veste gabardine de coton

Veste gabardine de coton

Feed Ad from

Maison Standards

Maison Standards
Maison Standards

Découvrez notre collection de chemises pour femmes, des basiques élégants et durables.· Matières premiums certifiées · Livraison et retours gratuits· La qualité au prix juste

Chemise oversized

Chemise oversized

Feed Ad from

Maison Standards

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.maisonstandards.com/fr/

Domain Rating

41
This is the overall metric that matters most, as it sets
Maison Standards
domain SEO authority.

It shows the power of
Maison Standards
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.maisonstandards.com/fr/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://www.maisonstandards.com/fr/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://www.maisonstandards.com/fr/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://www.maisonstandards.com/fr/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

24912
One of the most important metrics for
Maison Standards
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9126
) and their Domain Rating.

Total Keywords

9126
Why does this matter for
Maison Standards
SEO strategy? 

This is the total number of keywords where 
Maison Standards
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

410
The total number of domain who have a link to  
Maison Standards
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9189
What's a backlink? A link from another domain that redirect to  
Maison Standards
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9182

Backlinks NoFollow

320

Backlinks Redirect

4

Backlinks Images

598

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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