Muddy Bites

Marketing Strategy Breakdown

Logo of
Muddy Bites
An overview of
Muddy Bites
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Muddy Bites

- Ecommerce marketing strategy

There’s a lot to learn from Muddy Bites ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Muddy Bites team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 30.0% of their emails - the main ones they use are 🚨 🍫 💥 😋 😄 😍.

We display here a overview of Muddy Bites email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'It's time for donuts! 🍩' and 'Milk Chocolate sale starts now 😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://www.muddybites.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Muddy Bites

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Muddy Bites

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

501.14
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Muddy Bites

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

be - back - soon - Happiness - Summer - Day

Emoji use in subject lines

30.0
% of subject lines have emojis

Most popular emojis

🚨 - 🍫 - 💥 - 😋 - 😄 - 😍

🚨 - 🍫 - 💥 - 😋 - 😄 - 😍

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Muddy Bites

Featured Email Marketing Assets from

Muddy Bites

It's time for donuts! 🍩

It's time for donuts! 🍩

Email from

Muddy Bites

Milk Chocolate sale starts now 😍

Milk Chocolate sale starts now 😍

Email from

Muddy Bites

Get our new Starter Pack! ✨

Get our new Starter Pack! ✨

Email from

Muddy Bites

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Muddy Bites

Featured Ads and Paid Media Assets from

Muddy Bites

Muddy Bites
Muddy Bites

Feed Ad from

Muddy Bites

Muddy Bites
Muddy Bites

Feed Ad from

Muddy Bites

Muddy Bites
Muddy Bites

Feed Ad from

Muddy Bites

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.muddybites.com/

Domain Rating

35
This is the overall metric that matters most, as it sets
Muddy Bites
domain SEO authority.

It shows the power of
Muddy Bites
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.muddybites.com/
, as their domain authority is
35
, their score can be considered under average.

Here, for
https://www.muddybites.com/
, as their domain authority is
35
, their score can be considered average.

Here, for
https://www.muddybites.com/
, as their domain authority is
35
, their score can be considered pretty good! 🙌

Here, for
https://www.muddybites.com/
, as their domain authority is
35
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37484
One of the most important metrics for
Muddy Bites
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2835
) and their Domain Rating.

Total Keywords

2835
Why does this matter for
Muddy Bites
SEO strategy? 

This is the total number of keywords where 
Muddy Bites
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

414
The total number of domain who have a link to  
Muddy Bites
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1246
What's a backlink? A link from another domain that redirect to  
Muddy Bites
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1200

Backlinks NoFollow

724

Backlinks Redirect

10

Backlinks Images

137

Backlinks Frame

0

Backlinks Form

2

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Muddy Bites

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Skio

Skio

Subscriptions for Shopify.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →

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