NewBeauty

Marketing Strategy Breakdown

Logo of
NewBeauty
An overview of
NewBeauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Hubspot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

NewBeauty

- Ecommerce marketing strategy

You can access here some of the data we collect on NewBeauty ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! NewBeauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

Fun fact - they're using emojis in 5.26% of their emails - the main ones they use are ✨.

On Panoramata, we gather and analyze the entire NewBeauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Shop Sephora's Memorial Day Sale' and 'It's all about you!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.newbeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

NewBeauty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

NewBeauty

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1338.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

NewBeauty

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

Introducing Our May Digital Cover Star: Ian Somerhalder - Eye Creams for Every Decade - in - 25 - Best - Care

Emoji use in subject lines

5.26
% of subject lines have emojis

Most popular emojis

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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NewBeauty

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Featured Email Marketing Assets from

NewBeauty

Shop Sephora's Memorial Day Sale

Shop Sephora's Memorial Day Sale

Email from

NewBeauty

It's all about you!

It's all about you!

Email from

NewBeauty

Introducing Our May Digital Cover Star: Ian Somerhalder

Introducing Our May Digital Cover Star: Ian Somerhalder

Email from

NewBeauty

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Featured Ads and Paid Media Examples from

NewBeauty

NewBeauty
NewBeauty

Feed Ad from

NewBeauty

NewBeauty
NewBeauty

Dr. Leo R. McCafferty is a board-certified aesthetic plastic surgeon with more than 30 years of experience. Dr. McCafferty's interest in plastic surgery began during his third year of medical school. "The professor showed us a photo of a young boy's face mauled by a pitbull, followed by another image of that same boy's face superbly repaired," he recalls. "I immediately knew then that I wanted to become a plastic surgeon and help change people's lives."

Feed Ad from

NewBeauty

NewBeauty
NewBeauty

Dr. Bertha Baum is a Florida based board-certified dermatologist & cosmetic surgeon, considered a skin care expert who provides her patients with the most current and advanced treatments for all conditions which affect the skin, hair, and nails. As a skin-care expert with the latest tools in her armamentarium, she puts a focus on finding out what her patients really need and giving them a truthful assessment based on what she can deliver. Personalization is paramount to the beautiful results she's able to achieve. "I always want patients to look like the best versions of themselves," she says. "My approach is to enhance the beauty that is already there, not to change it."

Feed Ad from

NewBeauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.newbeauty.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
NewBeauty
domain SEO authority.

It shows the power of
NewBeauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.newbeauty.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.newbeauty.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.newbeauty.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.newbeauty.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

194786
One of the most important metrics for
NewBeauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
322403
) and their Domain Rating.

Total Keywords

322403
Why does this matter for
NewBeauty
SEO strategy? 

This is the total number of keywords where 
NewBeauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
NewBeauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
NewBeauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
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Personal Care

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