Swedish-style ice cream is so creamy, so light and so Swedish. Swedish-style is low fat, low calorie, and keto friendly ice cream. But most importantly it's CREAMY ice cream that has only 4-7g of net carbs per serving.
There’s a lot to learn from Nick's Ice Creams ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Nick's Ice Creams could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 85.8% of their emails - the main ones they use are 🍦 🎉 ✨ 🍪 🍫 ❤️.
We display here a overview of Nick's Ice Creams email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '25% Off Sitewide 🍓 ☀️' and 'Happy Memorial Day! ☀️'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://nicks.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject lenght
What about
Nick's Ice Creams
then?
With their average of
31
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nick's Ice Creams
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Bundles - Sunday - Scaries - - - Happy - &
Emoji use in subject lines
Most popular emojis
🍦 - 🎉 - ✨ - 🍪 - 🍫 - ❤️
🍦 - 🎉 - ✨ - 🍪 - 🍫 - ❤️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
25% Off Sitewide 🍓 ☀️
Email from
Nick's Ice Creams
Happy Memorial Day! ☀️
Email from
Nick's Ice Creams
Take A First Look At Our Newest Flavor 🟢 😎
Email from
Nick's Ice Creams
Feed Ad from
Nick's Ice Creams
Feed Ad from
Nick's Ice Creams
Feed Ad from
Nick's Ice Creams
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Unbounce
Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.
cms
Discover →More details →AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
Discover →More details →Bold Commerce
Shopify app development and partner to help increase sales. Previously Shappify.
analytics
Discover →More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
Discover →More details →Digital Window
Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →GDPR CCPA iSenseLabs
Preferences popup in order to be fully compliant. GDPR Backup.
shop
Discover →More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →MailChimp for Shopify
Connect your Shopify store with your MailChimp account.
shop
Discover →More details →Mouseflow
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring.
analytics
Discover →More details →Next.js
React.js framework for static site generator apps. Owned by Vercel.
framework
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
Discover →More details →Privy
Tools to grow your email list by using website banners, popups and exit intent.
widgets
Discover →More details →Rebuy
Data-driven personalization and merchandizing solutions for eCommerce.
analytics
Discover →More details →Rapleaf
Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.
analytics
Discover →More details →Rise.ai
Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.
shop
Discover →More details →Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →Snap Pixel
With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.
ads
Discover →More details →Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
Discover →More details →SteelHouse
Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.
analytics
Discover →More details →Tapad
Allows advertisers to engage the same consumer with consistent ads across multiple platforms.
ads
Discover →More details →The Trade Desk
Data-driven marketing suite that offers marketers a single place to buy all forms of online media.
ads
Discover →More details →TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
Discover →More details →Twitter Ads
Twitter advertising includes conversion tracking and re-marketing tools.
ads
Discover →More details →UpSellit
Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.
analytics
Discover →More details →Twitter Analytics
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
analytics
Discover →More details →Yahoo Small Business
Yahoo advertising network and search engine marketing solutions.
ads
Discover →More details →Yotpo
A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
widgets
Discover →More details →Zendesk Embeddables
Embeddables seamlessly integrate Zendesk functionality into any native environment.
widgets
Discover →More details →Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
How to Create an Email Marketing Calendar with Panoramata in 10 minutes (with examples)
Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).