Noodie

Marketing Strategy Breakdown

Logo of
Noodie
An overview of
Noodie
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Noodie

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Noodie? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Noodie improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 45.0% of their emails - the main ones they use are 🍜 🥦 🚨 🎁 🔥 ⭐.

We display here a overview of Noodie email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '🚨 LAST CHANCE! TAKE 50% OFF ALL NOODIE NOW 🚨' and 'WE'RE FEELING THE HEAT 🔥 Meet our Classic Tonkotsu Ramen'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://getnoodie.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Noodie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Noodie

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1845.32
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Noodie

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

quick - Complete - Your - Order - Nice - New

Emoji use in subject lines

45.0
% of subject lines have emojis

Most popular emojis

🍜 - 🥦 - 🚨 - 🎁 - 🔥 - ⭐

🍜 - 🥦 - 🚨 - 🎁 - 🔥 - ⭐

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Noodie

with Panoramata

Featured Email Marketing Assets from

Noodie

🚨 LAST CHANCE! TAKE 50% OFF ALL NOODIE NOW 🚨

🚨 LAST CHANCE! TAKE 50% OFF ALL NOODIE NOW 🚨

Email from

Noodie

WE'RE FEELING THE HEAT 🔥 Meet our Classic Tonkotsu Ramen

WE'RE FEELING THE HEAT 🔥 Meet our Classic Tonkotsu Ramen

Email from

Noodie

Happy New Year Love NOODIE 🍜

Happy New Year Love NOODIE 🍜

Email from

Noodie

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Noodie

Noodie
Noodie

Feed Ad from

Noodie

Noodie
Noodie

Feed Ad from

Noodie

Noodie
Noodie

Feed Ad from

Noodie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://getnoodie.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Noodie
domain SEO authority.

It shows the power of
Noodie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://getnoodie.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://getnoodie.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://getnoodie.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://getnoodie.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

494
One of the most important metrics for
Noodie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
133
) and their Domain Rating.

Total Keywords

133
Why does this matter for
Noodie
SEO strategy? 

This is the total number of keywords where 
Noodie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

78
The total number of domain who have a link to  
Noodie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Noodie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4

Backlinks NoFollow

4

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Bold Checkout

Bold Checkout

Checkout solution for high conversion rates from Bold Commerce.

shop

Discover →More details →
CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

Discover →More details →
Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →

Discover the best way to track brands (like

Noodie

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Black Bee Honey

Food

More details →

Skittles

Food

More details →

Wildgrain

Food

More details →

Lay's - FR

Food

More details →

Arnotts

Food

More details →

Related Insights

Black Friday for Skincare and Personal Care Brands : Marketing Campaign Tips and Examples

As we start the countdown to the busiest shopping day of the year, you’ll definitely get yourself on the “right track” with these examples of email newsletters along with tips and tactics for your own business.‍

Marketing
Black Friday for Skincare and Personal Care Brands : Marketing Campaign Tips and Examples

10 Landing Page Templates to Use for Your Ecommerce Store

Ecommerce is a cutthroat world where brands are vying for the attention of wary customers who want to be convinced before they buy. Getting your target audience to visit your website is great but you won’t earn profit from an ad click, after all. You have to persuade and convert these viewers and maximize those website visits. The easiest way to do this is through an optimized ecommerce landing page.

Marketing
10 Landing Page Templates to Use for Your Ecommerce Store

5 Advanced Email Marketing Strategies for eCommerce: Do it or Lose it 

Use advanced email marketing strategies to grow your eCommerce business.

Marketing
5 Advanced Email Marketing Strategies for eCommerce: Do it or Lose it 

Related Industries

Food

brands overview

Food
brands →

Ready to dive in?
Get started today.