Obvi

Marketing Strategy Breakdown

Logo of
Obvi
An overview of
Obvi
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Obvi

- Ecommerce marketing strategy

You can access here some of the data we collect on Obvi ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -0,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 14.29% of their emails - the main ones they use are 😋 🐱 👉 🐶 🍯 ☀️.

On Panoramata, we gather and analyze the entire Obvi email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Hot Obvi Summer Right? Our Biggest Deal Inside!' and 'LAST CHANCE: We added 2 more NEW deals for MDW! Claim NOW!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://myobvi.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Obvi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Obvi

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1044.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Obvi

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Collagen - FREE - HONEY - O'S - Recipe: - CHALLENGE

Emoji use in subject lines

14.29
% of subject lines have emojis

Most popular emojis

😋 - 🐱 - 👉 - 🐶 - 🍯 - ☀️

😋 - 🐱 - 👉 - 🐶 - 🍯 - ☀️

What does it say about their email marketing strategy - especially on their subject lines? How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Obvi

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Featured Email Marketing Assets from

Obvi

Hot Obvi Summer Right? Our Biggest Deal Inside!

Hot Obvi Summer Right? Our Biggest Deal Inside!

Email from

Obvi

LAST CHANCE: We added 2 more NEW deals for MDW! Claim NOW!

LAST CHANCE: We added 2 more NEW deals for MDW! Claim NOW!

Email from

Obvi

Obvi turns 3 Today! We're celebrating BIG!

Obvi turns 3 Today! We're celebrating BIG!

Email from

Obvi

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Featured Ads and Paid Media Examples from

Obvi

Obvi
Obvi

Feed Ad from

Obvi

Obvi
Obvi

Feed Ad from

Obvi

Obvi
Obvi

Feed Ad from

Obvi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://myobvi.com/

Domain Rating

36
This is the overall metric that matters most, as it sets
Obvi
domain SEO authority.

It shows the power of
Obvi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://myobvi.com/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://myobvi.com/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://myobvi.com/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://myobvi.com/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5780
One of the most important metrics for
Obvi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2081
) and their Domain Rating.

Total Keywords

2081
Why does this matter for
Obvi
SEO strategy? 

This is the total number of keywords where 
Obvi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

51
The total number of domain who have a link to  
Obvi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7378
What's a backlink? A link from another domain that redirect to  
Obvi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7364

Backlinks NoFollow

1964

Backlinks Redirect

13

Backlinks Images

2060

Backlinks Frame

0

Backlinks Form

1

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accessiBe

Website accessibility monitoring and auditing platform.

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AdRoll

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ads

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

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Apple Pay

The website accepts payments with Apple Pay.

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Attentive

Personalized mobile messaging platform.

analytics

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Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

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All in one marketing platform for eCommerce.

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CartKit

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, all in one"
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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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"
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on competitors"
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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

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brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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