Olipop
Marketing Strategy Breakdown

Logo of
Olipop

Life is too short not to enjoy it, and too long to spoil it. We can have our sweet cravings without sacrificing our health. Soda is a shortcut with no long term benefits. OLIPOP is an off ramp to a healthy and delicious experience.

An overview of
Olipop
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Olipop
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Olipop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olipop team!

Health experts, consumers, and researchers agree that certain aspects of soda can be harmful. The main concern is high sugar content, which can lead to obesity, diabetes, and heart disease. Sodas also contain artificial colors and preservatives, which may carry health risks due to certain chemicals they include.

Highlight the health benefits of your soda drinks

Offering sodas with healthy ingredients and minimal artificial additives can help your brand stand out. Olipop highlights the health benefits of their drinks in ads, often focusing on these two points:

  • High fiber.
  • Less sugar.

Be creative and Create emotional connections with your flavors

After highlighting the health benefits that set Olipop apart (high fiber and less sugar), they build an emotional connection between their flavors and their audience. 

Along with this practice, they often incentivize purchases by offering 20% off the first order.

Here are some examples from their ads:

  • For Cream Soda flavor : "Even better than a dessert"
  • For Classic Root Beer flavor : "Pure nostalgiahhhhhhh in every can"
  • For Vintage Cola flavor : "Old fashioned taste and New fashioned ingredients"

  • For Strawberry Vanilla flavor : “and tastes like childhood.”.

Vary your email strategies to boost open rates

Olipop uses effective practices in their email marketing to increase open rates.

Here are key points based on their subject lines:

  1. Seasonal Themes: To connect the readers with current events and seasons :
  • “A spooky good deal 👻🎃”
  • “Fall vibes, crisp sips 🍎🥤”
  • “Halloween in the CAN! 🎃👯‍♀️”
  • “Parent’s Halloween Survival Guide 🎃👻”

These subject lines tap into seasonal excitement and make the emails timely and relevant.

  1. Urgency and Excitement: To create a sense of urgency and motivate readers to open the emails and act quickly :
  • “Unleash the Rush ⛰️”
  • “WAKE UP⚡️"
  1. Engagement with Olipop news or new products
  • “Exciting News from Olipop”
  • “New. New. New. New. New.” : Here for instance, the repetition of the word “New” in this subject line, is used to draw attention and sparks curiosity about what is new.
  1. Playful Language: They use phrases to add a fun element and this makes the brand feel approachable and relatable.
  • “Peach mode: Activated! ☁️✨🍑”
  • “She’s baaacccckkkk 🍑 “
  1. Flavor Highlights: By mentioning specific flavors, such as in “ And the flavor of the month is…. 👀 “, they keep customers informed and engaged with their product lineup.

Showcase partnerships with top athletes

Olipop aims to change how people view soda drinks by highlighting their health benefits. They often share partnerships with athletes to support this message. 

This strategy helps them stand out since soda is typically seen as unhealthy. It builds trust in their products.

Here are two emails that showcase partnerships with athletes:

  • NBA star Cameron Brink
  • NASCAR star John Hunter Nemechek

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.63% of their emails - the main ones they use are 🥤  ✨  👀  🍊  👋  🍓.

On Panoramata, we gather and analyze the entire Olipop email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Blink and you might miss it 👀' and 'Saying goodbye to traditional soda like 👋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://drinkolipop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Olipop
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Olipop

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1551.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Olipop

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - the - family - A - Real - a

Emoji use in subject lines

90.63
% of subject lines have emojis

Most popular emojis

🥤 - ✨ - 👀 - 🍊 - 👋 - 🍓

🥤 - ✨ - 👀 - 🍊 - 👋 - 🍓

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Olipop

Blink and you might miss it 👀

Blink and you might miss it 👀

Email from

Olipop

Saying goodbye to traditional soda like 👋

Saying goodbye to traditional soda like 👋

Email from

Olipop

And our next flavor is...

And our next flavor is...

Email from

Olipop

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Featured Ads and Paid Media Examples from

Olipop

Olipop
Olipop

No secrets here. Just gut-friendly plant-based ingredients. Doctor Goodwin is a soda you and the doctor will both cheers to.

Secrets aren't healthy

Secrets aren't healthy

Feed Ad from

Olipop

Olipop
Olipop

Tart morello cherries. Tangy rainier cherries. Decadent vanilla. Blend together in a soda for a perfect summer moment.

Get Cherry Vanilla OLIPOP

Get Cherry Vanilla OLIPOP

Feed Ad from

Olipop

Olipop
Olipop

Doctor Goodwin uses real ingredients like rich plums, tart cherries, and pure vanilla extract for a better-for-you, secret-free soda.

Secrets aren't healthy

Secrets aren't healthy

Feed Ad from

Olipop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkolipop.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Olipop
domain SEO authority.

It shows the power of
Olipop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33204
One of the most important metrics for
Olipop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5329
) and their Domain Rating.

Total Keywords

5329
Why does this matter for
Olipop
SEO strategy? 

This is the total number of keywords where 
Olipop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2024
The total number of domain who have a link to  
Olipop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14739
What's a backlink? A link from another domain that redirect to  
Olipop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14636

Backlinks NoFollow

6717

Backlinks Redirect

100

Backlinks Images

1108

Backlinks Frame

0

Backlinks Form

3

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