Olipop

Marketing Strategy Breakdown

Logo of

Olipop

Life is too short not to enjoy it, and too long to spoil it. We can have our sweet cravings without sacrificing our health. Soda is a shortcut with no long term benefits. OLIPOP is an off ramp to a healthy and delicious experience.

An overview of

Olipop

Marketing Strategy data - their Email Marketing Strategy (some of their

Klaviyo

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Beverage

ecommerce industry.

Visit their website →

Beverage

brands →

Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Funnel Review
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

Olipop

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Olipop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olipop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.63% of their emails - the main ones they use are 🥤 ✨ 👀 🍊 👋 🍓.

On Panoramata, we gather and analyze the entire Olipop email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Blink and you might miss it 👀' and 'Saying goodbye to traditional soda like 👋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://drinkolipop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Request the PDF version →

Olipop

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

25.0

characters

What about

Olipop

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1551.20

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-1.0

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Olipop

gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - the - family - A - Real - a

Emoji use in subject lines

90.63

% of subject lines have emojis

Featured Email Marketing Assets from

Olipop

Blink and you might miss it 👀

Email from

Olipop

Saying goodbye to traditional soda like 👋

Email from

Olipop

And our next flavor is...

Email from

Olipop

Featured Ads and Paid Media Assets from

Olipop

No secrets here. Just gut-friendly plant-based ingredients. Doctor Goodwin is a soda you and the doctor will both cheers to.

Secrets aren't healthy

Feed Ad from

Olipop

Tart morello cherries. Tangy rainier cherries. Decadent vanilla. Blend together in a soda for a perfect summer moment.

Get Cherry Vanilla OLIPOP

Feed Ad from

Olipop

Doctor Goodwin uses real ingredients like rich plums, tart cherries, and pure vanilla extract for a better-for-you, secret-free soda.

Secrets aren't healthy

Feed Ad from

Olipop

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkolipop.com/

Domain Rating

This is the overall metric that matters most, as it sets

Olipop

domain SEO authority.

It shows the power of

Olipop

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://drinkolipop.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://drinkolipop.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://drinkolipop.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://drinkolipop.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33204

One of the most important metrics for

Olipop

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

5329

) and their Domain Rating.

Total Keywords

5329

Why does this matter for

Olipop

SEO strategy?

This is the total number of keywords where

Olipop

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2024

The total number of domain who have a link to

Olipop

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14739

What's a backlink? A link from another domain that redirect to

Olipop

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14636

Backlinks NoFollow

6717

Backlinks Redirect

100

Backlinks Images

1108

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Olipop

Marketing Strategy Breakdown

Olipop

- Ecommerce marketing strategy

Olipop

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Olipop

Featured Email Marketing Assets from

Olipop

Download our 104 Email Marketing Ideas playbook, including

Olipop

Featured Ads and Paid Media Assets from

Olipop

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkolipop.com/

Need more assets?Unlock all the assets on

Olipop

Softwares and Marketing eCommerce Stack

Ready to dive in?Get started today.

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