Life is too short not to enjoy it, and too long to spoil it. We can have our sweet cravings without sacrificing our health. Soda is a shortcut with no long term benefits. OLIPOP is an off ramp to a healthy and delicious experience.
You're looking for Email Ecommerce Marketing data for Olipop? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olipop team!
Health experts, consumers, and researchers agree that certain aspects of soda can be harmful. The main concern is high sugar content, which can lead to obesity, diabetes, and heart disease. Sodas also contain artificial colors and preservatives, which may carry health risks due to certain chemicals they include.
Offering sodas with healthy ingredients and minimal artificial additives can help your brand stand out. Olipop highlights the health benefits of their drinks in ads, often focusing on these two points:
After highlighting the health benefits that set Olipop apart (high fiber and less sugar), they build an emotional connection between their flavors and their audience.
Along with this practice, they often incentivize purchases by offering 20% off the first order.
Here are some examples from their ads:
Olipop uses effective practices in their email marketing to increase open rates.
Here are key points based on their subject lines:
These subject lines tap into seasonal excitement and make the emails timely and relevant.
Olipop aims to change how people view soda drinks by highlighting their health benefits. They often share partnerships with athletes to support this message.
This strategy helps them stand out since soda is typically seen as unhealthy. It builds trust in their products.
Here are two emails that showcase partnerships with athletes:
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 90.63% of their emails - the main ones they use are 🥤 ✨ 👀 🍊 👋 🍓.
On Panoramata, we gather and analyze the entire Olipop email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Blink and you might miss it 👀' and 'Saying goodbye to traditional soda like 👋'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://drinkolipop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Olipop
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Olipop
gets a score of
-1.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
in - the - family - A - Real - a
Emoji use in subject lines
Most popular emojis
🥤 - ✨ - 👀 - 🍊 - 👋 - 🍓
🥤 - ✨ - 👀 - 🍊 - 👋 - 🍓
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Blink and you might miss it 👀
Email from
Olipop
Saying goodbye to traditional soda like 👋
Email from
Olipop
And our next flavor is...
Email from
Olipop
No secrets here. Just gut-friendly plant-based ingredients. Doctor Goodwin is a soda you and the doctor will both cheers to.
Feed Ad from
Olipop
Tart morello cherries. Tangy rainier cherries. Decadent vanilla. Blend together in a soda for a perfect summer moment.
Feed Ad from
Olipop
Doctor Goodwin uses real ingredients like rich plums, tart cherries, and pure vanilla extract for a better-for-you, secret-free soda.
Feed Ad from
Olipop
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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