Olipop

Marketing Strategy Breakdown

Logo of
Olipop

Life is too short not to enjoy it, and too long to spoil it. We can have our sweet cravings without sacrificing our health. Soda is a shortcut with no long term benefits. OLIPOP is an off ramp to a healthy and delicious experience.

An overview of
Olipop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Olipop

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Olipop? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Olipop team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.63% of their emails - the main ones they use are 🥤 ✨ 👀 🍊 👋 🍓.

On Panoramata, we gather and analyze the entire Olipop email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Blink and you might miss it 👀' and 'Saying goodbye to traditional soda like 👋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://drinkolipop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Olipop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Olipop

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1551.20
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Olipop

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - the - family - A - Real - a

Emoji use in subject lines

90.63
% of subject lines have emojis

Most popular emojis

🥤 - ✨ - 👀 - 🍊 - 👋 - 🍓

🥤 - ✨ - 👀 - 🍊 - 👋 - 🍓

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Olipop

with Panoramata

Featured Email Marketing Assets from

Olipop

Blink and you might miss it 👀

Blink and you might miss it 👀

Email from

Olipop

Saying goodbye to traditional soda like 👋

Saying goodbye to traditional soda like 👋

Email from

Olipop

And our next flavor is...

And our next flavor is...

Email from

Olipop

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Olipop

Olipop
Olipop

No secrets here. Just gut-friendly plant-based ingredients. Doctor Goodwin is a soda you and the doctor will both cheers to.

Secrets aren't healthy

Secrets aren't healthy

Feed Ad from

Olipop

Olipop
Olipop

Tart morello cherries. Tangy rainier cherries. Decadent vanilla. Blend together in a soda for a perfect summer moment.

Get Cherry Vanilla OLIPOP

Get Cherry Vanilla OLIPOP

Feed Ad from

Olipop

Olipop
Olipop

Doctor Goodwin uses real ingredients like rich plums, tart cherries, and pure vanilla extract for a better-for-you, secret-free soda.

Secrets aren't healthy

Secrets aren't healthy

Feed Ad from

Olipop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkolipop.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Olipop
domain SEO authority.

It shows the power of
Olipop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://drinkolipop.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33204
One of the most important metrics for
Olipop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5329
) and their Domain Rating.

Total Keywords

5329
Why does this matter for
Olipop
SEO strategy? 

This is the total number of keywords where 
Olipop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2024
The total number of domain who have a link to  
Olipop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

14739
What's a backlink? A link from another domain that redirect to  
Olipop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

14636

Backlinks NoFollow

6717

Backlinks Redirect

100

Backlinks Images

1108

Backlinks Frame

0

Backlinks Form

3

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Panoramata

Panoramata

Panoramata tracks automatically for you all your competitors marketing strategy in a single platform (emails, ads, landing pages, prices, SMS, flows, etc.)

Benchmarking

Discover →More details →
AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
AppHQ

AppHQ

Shopify app builder.

shop

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

Discover →More details →
Dovetale

Dovetale

Influencer marketing platform for Shopify.

shop

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Foursixty

Foursixty

Makes an Instagram feed into an eCommerce store.

widgets

Discover →More details →
Fomo

Fomo

Social proof selling tool.

widgets

Discover →More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →

Discover the best way to track brands (like

Olipop

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Occitabox

Beverage

More details →

Bolixir

Beverage

More details →

Belvedere Vodka - USA

Beverage

More details →

Drink 3 Dots

Beverage

More details →

Health-Ade

Beverage

More details →

Pzaz

Beverage

More details →

Related Insights

20 Proven Campaign Ideas to get more SMS Subscribers (+ Examples)

Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign. 

Marketing
20 Proven Campaign Ideas to get more SMS Subscribers (+ Examples)

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

Marketing
Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

To compare and analyze brands on Panoramata, you can create a list to group the best emails and/or advertisements of the brands.

Marketing
How to Create Your Own Swipe File and Keep the Best and Most Effective Emails and Ads

How Much Should an Ecommerce Website Spend on Facebook Ads

Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.

Marketing
How Much Should an Ecommerce Website Spend on Facebook Ads

10 Back-In-Stock Emails to Inspire Your Next Email Campaign

The objective of the back-in-stock email is to alert your audience that the awaited product is available again. With so many excellent examples out there, there’s hardly any reason to create a boring back-in-stock email. We’ve compiled a list of the brands that are doing the back-in-stock email right. Use the following brands as inspiration and apply these techniques to recover sales and increase conversions. 

Marketing
10 Back-In-Stock Emails to Inspire Your Next Email Campaign

Related Industries

Beverage

brands overview

Beverage
brands →

Ready to dive in?
Get started today.