Average subject length
33
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
1848.24
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-1.6
Moderate spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
83.82
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Shop - 25% - Off - Now - It - You
Words appearing most often in the sampled subject lines.
Most popular emojis
⭐ - 🌱 - 🚨 - ⏳ - 🎉 - 🎁
Emojis appearing most often in the sampled subject lines.
Domain rating
48
/ 100
Lower authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
14973
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
9374
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
965
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
4927
Total links from other websites pointing to this brand.
Text backlinks
4897
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
2207
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
30
Backlinks that lead to the brand through a redirect.
Image backlinks
648
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
There’s a lot to learn from Owyn ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Owyn could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 83.82% of their emails - the main ones they use are ⭐ 🌱 🚨 ⏳ 🎉 🎁.
On Panoramata, we gather and analyze the entire Owyn email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '25% Off Summer Shape Up Flash Sale 💪' and '🚨 6 Hours Left to Save 25%'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://liveowyn.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry


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