Papier

Marketing Strategy Breakdown

Logo of
Papier
An overview of
Papier
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Papier

- Ecommerce marketing strategy

Interested to gather some elements regarding Papier ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Papier team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 11.54% of their emails - the main ones they use are 🌈 💫 🌴.

On Panoramata, we gather and analyze the entire Papier email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Our new gratitude journals' and 'Hello recipe journals'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.papier.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Papier

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Papier

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3709.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Papier

 gets a score of

1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

Christmas - card - sets - Surprise: - 3 - off?

Emoji use in subject lines

11.54
% of subject lines have emojis

Most popular emojis

🌈 - 💫 - 🌴

🌈 - 💫 - 🌴

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Papier

with Panoramata

Featured Email Marketing Assets from

Papier

Our new gratitude journals

Our new gratitude journals

Email from

Papier

Hello recipe journals

Hello recipe journals

Email from

Papier

Complete your Papier order

Complete your Papier order

Email from

Papier

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We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Papier

Papier
Papier

Feed Ad from

Papier

Papier
Papier

Feed Ad from

Papier

Papier
Papier

Feed Ad from

Papier

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.papier.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Papier
domain SEO authority.

It shows the power of
Papier
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.papier.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.papier.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.papier.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.papier.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

169278
One of the most important metrics for
Papier
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
95655
) and their Domain Rating.

Total Keywords

95655
Why does this matter for
Papier
SEO strategy? 

This is the total number of keywords where 
Papier
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1219
The total number of domain who have a link to  
Papier
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1093024
What's a backlink? A link from another domain that redirect to  
Papier
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1047166

Backlinks NoFollow

12090

Backlinks Redirect

10954

Backlinks Images

31486

Backlinks Frame

0

Backlinks Form

4800

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Softwares and Marketing eCommerce Stack

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AWIN

Affiliate tracking application.

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Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Ometria

Ometria

Ecommerce analytics tool that organises and analyses your ecommerce data.

analytics

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

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