Marketing strategy, email examples, ads, inspiration and more.
Average subject length
35
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
1590.24
kB
Average email weight in kB. Lighter emails need less data to load.
Usual sending provider
Bluecore
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
50.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Account - Has - Been - Created - Don't - Sure
Words appearing most often in the sampled subject lines.
Most popular emojis
🏆 - 😍 - ❤️
Emojis appearing most often in the sampled subject lines.
Domain rating
75
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
468427
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
143887
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
11530
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
814661
Total links from other websites pointing to this brand.
Text backlinks
813923
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
51982
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
707
Backlinks that lead to the brand through a redirect.
Image backlinks
186977
Backlinks attached to images rather than text.
Frame backlinks
8
Backlinks recorded inside embedded frames.
Form backlinks
2
Links recorded through HTML form actions.
Explore more brands in these industries
There’s a lot to learn from Paula's Choice ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Paula's Choice could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .
Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 🏆 😍 ❤️.
We display here a overview of Paula's Choice email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'INSIDE: 15% Off Your Perfect Routine 😍' and '15% Off Skin Care With Credentials 🏆'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.paulaschoice.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1-minute signup, no credit card required
with Mehdi, our founder
.jpg)
